Corporate website for AnyTour Travel Agency

The “Any Tour” team has been operating in the Ukrainian tourism market for over 15 years. After the large-scale Russian invasion of Ukraine in 2022, the Ukrainian tourism market underwent significant changes. That’s why the “Any Tour” team approached the web studio BUSINESSSITE for rebranding online and creating a new website that meets all modern standards.

Issues

The tourism sector in Ukraine is highly competitive, so new, younger websites have minimal chances of success. That’s precisely why, when developing a corporate website for a travel agency, it’s crucial to carefully plan and incorporate the foundations for successful promotion and sales:

Objectives in Creating a Corporate Website

The website should:

1. have high indicators of basic SEO optimization to successfully compete in search results.
2. provide the most up-to-date information on tour prices for all popular destinations.
3. have numerous entry points to capture the maximum target audience.
4. be enriched with CTA (Call to Action) elements.
5. feature a striking, memorable design that will advantageously distinguish the “Any Tour” company among competitors.
6. have a convenient control panel for website management and scaling.

How these tasks were implemented by the BUSINESS SITE team

1. SEO optimization. SEO specialists from Business Site selected clusters of keywords that customers use to search for tourist services. Based on these, they developed the website structure and the structure of landing pages for optimal ranking in Google. Unique texts were composed for each page of the site, using the necessary keyword density and LSI technology. Additionally, a corporate blog feature was implemented for regular site updates. Google Search Console, Google Analytics were connected to the corporate site, and user-friendly URLs, dynamic sitemap.xml, and robots.txt were set up. The “Any Tour” site was also registered in the Yahoo and Bing search engines.
2. Providing up-to-date tour prices. To provide current information on tour prices for more than 24 countries and over 130 popular resorts, a module with an API connection to the databases of leading Ukrainian tour operators was implemented. Additionally, a tour selection feature was added based on given parameters: destination, departure city, number of nights, hotel star rating, etc. Tour prices and their current status are updated in real-time.
3. Multiple entry points. The corporate website of the “Any Tour” travel agency has pages with pre-selected tours for various queries. For example, tours to Turkey (or other countries) during different times of the year (Winter, Spring, Summer, Autumn), Turkey (or other countries) in specific months or for specific holidays. This structure better meets the needs of different target audience representatives.
4. CTA elements are presented as a “Order a Tour” button, an active phone number for call initiation, and icons of popular messengers. All these elements are placed in the top floating panel and are always visible to the user, regardless of where they are on the site.
5. Website design. When developing the website design, the BUSINESSSITE team intentionally used vibrant combinations of yellow and black, which are uncommon for most websites of this theme in Ukraine, to stand out from competitors. Design elements featured “animal prints” and high-quality photos of popular resorts to match the site’s theme.
6. Management and scaling of the site. For editing existing site pages and adding new ones, the CMS WordPress was connected, which was set up in such a way that each block of the site could be edited in a convenient visual format without using code.

The corporate website of the “Any Tour” travel agency is the result of the hard work of specialists from BUSINESSSITE:

• SEO specialist,
• designer,
• internet marketer,
• programmer,
• copywriter,
• content manager,
• project manager.

Each of them put their best into their work!

Check out the result at the link below: