SMM, social media promotion and advertising, is one of the key services of our marketing agency. When promoting a business in social networks, our experts focus on specific indicators that provide actual profit, not likes and followers.
n modern online world, social media accounts have replaced many functions of the Internet and expanded opportunities for leisure. Facebook is famous for games, Instagram allows you to follow your favorite brands and celebrities, and Vkontakte allows you to watch movies and listen to music. Many companies can succeed without a full-fledged website, they just need to create a decent public page with a good landing. Such communities can represent creative studios, anti-cafes, mini-coffee bars, etc. This suggests that social networks are a great platform for business. But how to organize everything correctly so that the business will thrive? It is worth considering the basic methods of working with new media.
SMM or Social Media Marketing is a method of promoting services, goods and a tool for customer attraction through social platforms. The basis of every SMM is the creation of content with maximum potential, which includes useful and important information. It will be shared with a virtual society and distributed independently, while increasing the number of subscribers and improving the image of the company. This is a sophisticated systematic approach that actually leads to sales.
SMM promotion is a way to attract targeted traffic to a website from social networks and blogs by resource optimization. This will help increase conversions, maintain audience interest, improve brand awareness, increase engagement territory, set up customer feedback, etc.
Social network promotion is not that type of intrusive advertising that everyone is tired of. SMM advertising is stealthy. Thus, users are provided with high-quality content that attracts audience for you and your offer. A comfortable informal atmosphere is important here - this way visitors will better perceive the trade offer, and the brand image will improve.
Over years of launching products and projects for the Ukrainian and international markets, I have been convinced of a simple truth: the winner is not the one who built the “smartest” product, but the one who embedded distribution into the product’s DNA from day one. According to industry reviews and the practices of leading product […]
I like to test marketing dogmas with numbers. A fact that always pulls the rug out from under you: on a number of Ukrainian projects the share of traffic without third-party cookies already exceeds 55–65% because of Safari/Firefox, iOS ATT and corporate security policies. At the same time CPM in ad buys with limited signals […]
Every third dollar in a typical marketing budget is wasted due to channel misalignment, delays in decision-making and weak personalization — these are the conclusions of several industry reviews for 2023–2024 (Gartner, McKinsey, Salesforce). I often see this in projects that come to us for audit: ad campaigns run independently, content is produced “on a […]
40% of Generation Z users, when searching for places, tips and reviews, start not with Google but with TikTok. This is not a hypothesis: this trend is confirmed by both industry research and platform observations. I often see how Gen Z formulates queries in the format “show how it works” rather than “explain in text”. […]
A strong number to start with: according to industry research estimates for 2024–2025, up to 30–40% of marketing spend goes to “noise” due to fragmented customer profiles, duplicated identifiers and faulty attribution. I see this in projects every month: there are leads, CRM is full, yet ROI is shrinking. The real cause is most often […]
I often start strategic sessions with one fact: according to recent research of the US and EU markets, as many as 50–70% of search sessions end in zero-clicks, and in scenarios with generative AI snippets that share is even higher. In our observations at BUSINESS SITE, for reference-type topics zero-click already tops 80%, and clicks […]
I often see the same pattern: companies increase their advertising budgets for years while margins shrink. According to industry benchmarks for PLG companies (OpenView, Bessemer, Reforge), strong product-led growth reduces CAC and raises net dollar retention, which means growth happens faster at lower cost. What’s the catch? The classic funnel is linear and stops accelerating […]
66% of mobile clicks on iOS arrive without personal identifiers due to ATT and IDFA restrictions, and third-party cookies in Chrome are dropping out. This is not just a trend, it’s a new foundational layer of digital marketing. I often hear from company owners: advertising is getting more expensive, attribution is falling apart, reports contradict […]
62% of pages on corporate websites never deliver a single conversion event from organic search: this is the conclusion from aggregated GA4 and CRM reports that we at BUSINESS SITE analyzed over the past two years. At the same time budgets continue to “burn” on content and development that cannot be tied to revenue and […]
It all depends on how much time it will take for the specialisalists to work on the project, on advertising methods to get the desired result.
The time in which the project is implemented depends on your intentions and goals that you set for our specialists, the allocated funds and the actual realities of your page.
Thanks to the complex tools that are present in social networks, experienced specialists will set up the system so that product advertising will be shown only to your target audience, excluding millions of ordinary users. This will not only save the advertising budget, but also significantly increase the conversion.
The countdown of the first month starts from the first post. First, we study and prepare the necessary content.
No, and we do not recommend it to anyone! Bots do not help to attract your target audience, what they actually do is just quick account clogging.
Throughout the process of our work, we have not encountered cases of blocking the accounts that we maintained. All this is due to the fact that the specialists of our company know and take into account all the recommendations and restrictions in the work. The only thing that can happen is a temporary blocking of Instagram profile actions (like, subscribe).
Our experts conduct a thorough analysis of your target audience and their social media behavior. We set up targeting based on demographics, interests, behaviors, and geographic location. We can also use the Facebook pixel for retargeting to show ads to users who have already interacted with your website or account. This approach allows you to target those most likely to make a conversion as accurately as possible.
The budget depends on your goals, the competition in your niche, and the region you're targeting. On average, it is recommended to start with a budget of 300-500 dollars per month. We can help you optimize your budget to achieve maximum effectiveness at minimum cost by managing bids and testing different audience segments.
The first results can be seen in a few days after the launch of an advertising campaign. However, for a more objective assessment of the effectiveness of advertising, we need several weeks. During this time we test different ads, adjust targeting and optimize the campaign to achieve the best results.
Yes, targeted advertising on Facebook and Instagram is an effective tool to increase sales. We can customize ads so that they are shown to users who are most likely to be interested in your product or service. In addition, the use of dynamic ads that show specific products based on a user's interests can significantly increase conversion rates.
We utilize detailed reports and analytics provided by Facebook and Instagram to track ad effectiveness. Key metrics include reach, clicks, CTR (click-through rate), conversions and cost per conversion. We also install pixels on your website to track users' actions after they click through from ads. All of this data helps you adjust your campaigns and improve performance.