A website SEO audit is a comprehensive analysis aimed at identifying factors that may hinder effective promotion in search engines. In the course of SEO audit key parameters of the site are checked, including the correct use of keywords, content structure, technical aspects, as well as internal and external factors affecting ranking.
The main objective of a Business Site is to identify problem areas such as slow loading speed (PageSpeed Insights), incorrect titles, meta descriptions, images and URLs. An SEO audit helps identify the weaknesses of a website that prevent it from achieving high search engine rankings.
It is important to note that an SEO audit is not a promotion tool, but serves to diagnose problems that may hinder the successful promotion of a website.