Digital and IT Solutions for Business Growth

Shareware traffic for businesses or CFT is website or application visits obtained without direct financial expenses from the company. It is based on the use of various acquisition channels such as guest posts, social media, SEO, and other methods that do not require direct payment. In 2024, there are about a dozen current strategies that […]

Perhaps someone doesn’t know: SEO promotion, search engine optimization is the promotion (boosting) of a website into the organic (non-advertising) results of Google and other search engines for keywords that users search for. To quickly and clearly understand why a business needs SEO, watch this video: What search engine optimization consists of Comprehensive SEO audit […]

Quiz Website – an effective marketing tool based on gamification of user interaction. The principle of a quiz is very simple: users are asked to answer a few questions in the form of a test, and based on the analysis of their answers, something useful or interesting is promised. For example, the classic humorous quiz […]

Artificial Intelligence has become an integral part of the digital transformation of business in Ukraine. As the director of BUSINESS SITE, I see that modern entrepreneurs, marketers, and managers strive not just to keep up with trends but to use the best platforms for AI development to boost sales, ensure process transparency, and save time. […]

Google Ads contextual advertising is a key source of advertising traffic used by global giants like Amazon, Ebay, and AliExpress, as well as small and medium-sized businesses. The main advantage of Google Ads is high-quality traffic. Users who see your ads are already searching for what you offer. For example, a person typing “buy running […]

Next-generation financial services, such as Revolut, are changing the traditional view on banking services. It’s not just a mobile bank but a complete ecosystem for convenient money management. Imagine not needing a traditional bank to manage your finances comfortably. You can open an account in a few clicks, transfer money abroad without hidden fees, exchange […]

TikTok is not “just another social network,” but a super-popular dynamic project where over 167 million videos are published every minute. In 2023, the app became the leader in downloads, surpassing Instagram, Facebook, and even YouTube. It is a platform that attracts more than 1 billion active users daily. The main advantage of TikTok Ads […]

Video content has literally taken over the internet and become a key tool in social media. Today, it’s hard to imagine Instagram, Facebook, or TikTok without dynamic videos that grab users’ attention and stimulate active engagement. And Instagram, as one of the most popular social networks in the world, holds a leading position among platforms […]

Since 2011, we have successfully completed hundreds of projects — from simple landing pages to multi-level corporate portals. Over more than ten years of work, our studio’s team has developed a clear and transparent approach to project cost estimation, allowing clients to understand what they are paying for and why. In 2025, the web services […]

Over years of launching products and projects for the Ukrainian and international markets, I have been convinced of a simple truth: the winner is not the one who built the “smartest” product, but the one who embedded distribution into the product’s DNA from day one. According to industry reviews and the practices of leading product […]

I like to test marketing dogmas with numbers. A fact that always pulls the rug out from under you: on a number of Ukrainian projects the share of traffic without third-party cookies already exceeds 55–65% because of Safari/Firefox, iOS ATT and corporate security policies. At the same time CPM in ad buys with limited signals […]

Every third dollar in a typical marketing budget is wasted due to channel misalignment, delays in decision-making and weak personalization — these are the conclusions of several industry reviews for 2023–2024 (Gartner, McKinsey, Salesforce). I often see this in projects that come to us for audit: ad campaigns run independently, content is produced “on a […]

40% of Generation Z users, when searching for places, tips and reviews, start not with Google but with TikTok. This is not a hypothesis: this trend is confirmed by both industry research and platform observations. I often see how Gen Z formulates queries in the format “show how it works” rather than “explain in text”. […]

A strong number to start with: according to industry research estimates for 2024–2025, up to 30–40% of marketing spend goes to “noise” due to fragmented customer profiles, duplicated identifiers and faulty attribution. I see this in projects every month: there are leads, CRM is full, yet ROI is shrinking. The real cause is most often […]

I often start strategic sessions with one fact: according to recent research of the US and EU markets, as many as 50–70% of search sessions end in zero-clicks, and in scenarios with generative AI snippets that share is even higher. In our observations at BUSINESS SITE, for reference-type topics zero-click already tops 80%, and clicks […]

I often see the same pattern: companies increase their advertising budgets for years while margins shrink. According to industry benchmarks for PLG companies (OpenView, Bessemer, Reforge), strong product-led growth reduces CAC and raises net dollar retention, which means growth happens faster at lower cost. What’s the catch? The classic funnel is linear and stops accelerating […]

66% of mobile clicks on iOS arrive without personal identifiers due to ATT and IDFA restrictions, and third-party cookies in Chrome are dropping out. This is not just a trend, it’s a new foundational layer of digital marketing. I often hear from company owners: advertising is getting more expensive, attribution is falling apart, reports contradict […]

62% of pages on corporate websites never deliver a single conversion event from organic search: this is the conclusion from aggregated GA4 and CRM reports that we at BUSINESS SITE analyzed over the past two years. At the same time budgets continue to “burn” on content and development that cannot be tied to revenue and […]