Online Store of Coffee Equipment “House of Coffee”

The company “House of Coffee” has been engaged in the sale of exquisite coffee varieties from the Swiss manufacturer Blasercafe and equipment for preparing coffee drinks from recognized global brands for 10 years. To find new clients and conduct online sales, “House of Coffee” approached us with a request to create an online store for coffee equipment. The team from the web studio in Kyiv “Business Site” was tasked with developing a user-friendly resource where one can quickly find the desired product, select a model based on specified characteristics, place an order, and make a purchase. All of this should be combined with a stylish design that embodies the assortment and motivates the purchase of goods.

Marketing Concept

To purchase a product online, the client must have a detailed understanding of what they are buying. We accompanied each product with high-quality detailed photos, next to which is a button for ordering. With one click on the product, the item is added to the cart. All main buttons on the site, including the order button, are highlighted in red. The desired product can be found through site search or using filters by price, manufacturer, and characteristics. A separate search by brands in alphabetical order is also provided. All this allows the client to quickly navigate the site and make purchases comfortably, as it is precisely for convenience and time-saving that most people choose online shopping.

Design Solution

For the design of the online store “House of Coffee”, we used contrasting colors – red and white. Thus, we achieved a bright site with vivid accents at customer capture points. The header of the site is adorned with an elegant Eastern pattern in the chosen color scheme. Each product card consists of a clear detailed image, highlighted name and price, characteristics, and informative buttons (warranty, delivery, order a call), which stand out on hover.

The site is executed in a classic style for online stores. The main page features products from the categories “New Arrivals” and “Best Sellers”. Immediately below the header is a slider with images. The header contains contact information and details about the contents of the cart.

Software Block

To enable customers to make purchases from any device, we worked on responsive design: the online store can be used from a laptop, computer, tablet, and smartphone. Any of the widely used web browsers correctly displays the site. The foundation of the online store “House of Coffee” is the OpenCart platform. Creating an online store on this platform allowed us to implement a number of customer-friendly features, include a promotional section with the ability to add images and text, set up a cashless payment system, and create a personal account for the customer. To avoid having to scroll through product pages, we implemented Ajax loading of product items in categories, and all links were written according to the content of the pages.