PPC Advertising

The advertising budget is the cost of advertising in the Google AdWords system. The budget is calculated individually for each advertising campaign. Based on the type of the promoted service and additional information on the website, our specialists select search queries for the advertising campaign. After that, the frequency of these keywords’ usage from the past month is analyzed and the number of clicks on the website link from search advertising is calculated. Based on the number of clicks on the website link, we calculate the number of ad impressions and clicks, accordingly, from remarketing and retargeting.

The cost of our agency’s services is added to the advertising budget. The amount received is the final monthly cost of running an advertising campaign.

Creation of ads: A PPC agency creates advertisements that grab attention and are relevant to the Business Site client's objectives.

Targeting: The PPC agency sets up targeting so that ads are shown only to those users who are most likely to convert, increase the conversion of the advertising campaign.

Campaign Optimization, targeting Return on Investment (ROI) Business Site's PPC specialists are constantly optimizing campaigns to improve their performance and maximize conversions for our clients.

A/B testing: PPC agency A/B testing ads and landing pages to determine the best option for the client.

Remarketing: A PPC agency creates remarketing campaigns that remind users of the client's products and services and increase the likelihood of them converting.

An advertising campaign’s media plan is a document that includes an analysis of the most effective key queries, an estimate for the costs of an advertising campaign, and expected results. Check out the examples, everything is clearly showed in here:

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Running Google ads without proper analyzing is highly undesirable, as it most likely will not lead to the final positive result.

Unlike most online advertising agencies, when conducting contextual advertising, our specialists monitor the effectiveness on a daily basis. The work of maintaining the context is built on the basis of regular feedback from the client. Every week, on an agreed day, our specialist provides a report for the last period of advertising and checks out feedback on the effectiveness of advertising (the number of incoming calls, the quality of the requests). Based on the data, they adjust the settings in such a way that the key indicators of contextual advertising’s success increase.

The fact is that the cost of contextual advertising is determined by the auction meaning that depending on how many websites want to be advertised for each of the keywords, the cost of a click, a transition from an advertisement to your website will change. Also, the monthly budget is affected by the geography of advertising, how long the ad is displayed... and about 10 other factors. Thus, in order to accurately calculate the cost of advertising, it is necessary to draw up a media plan. As a rule, the minimum monthly budget that our team works with is 5000 – 6000 UAH/month. If you compare this figure with advertising on TV, radio or "outdoor" - then this is an excellent price for hundreds of attracted customers every month!

Sure! The Google AdWords service has many payment methods, including bank transfer. Moreover, with this method of payment, the accounting departments of these companies provide the necessary package of all documents (agreement, original invoices and acts).

Yes, indeed there are categories of people with such a low level of culture that they will do this. The Google search engine itself has already provided a number of ways to protect its advertisers. For example, it does not take into account clicks from the same computer during the month. However, for 100% protection from unscrupulous competitors, we use the prohibition of displaying ads by ip-address, meaning your ads simply won't be visible to your competitors.

Your customers are ,first and foremost, ordinary people. All people have one thing in common - it is to try to do less and get more. With a computer and the Internet, it is much easier for anyone to turn to the Google search engine and instantly get an answer to their question than to rummage through directories or review hundreds of advertisements. It is 2023 and there is a computer with internet connection in almost all institutions, as well as private apartments, cafes and educational academies. In addition, many users actively use the mobile cellular data, which is available almost everywhere. However, the best thing to do is to experience it first-hand. If you have doubts about the effectiveness of contextual advertising, try ordering a minimum package of settings with a moderate budget.

Internet advertising, the contextual type in particular, is a very flexible tool! You can start it out when you need it. If you decide to suspend or refuse to conduct contextual advertising at all - no problem. You just need to inform us about it within the time limits set in the contract.

Defining the target audience is one of the most important steps in setting up an advertising campaign. We analyze your product or service, conduct market research and study the online behavior of your target audience. This allows us to customize ads to those users who are most likely to be interested in your offer. We also use data from Google Analytics and other analytics tools for more precise targeting.

The first results of an advertising campaign can be seen in the first few days after launch. However, for a more accurate analysis of the effectiveness of the advertising campaign, you should give it time to stabilize and optimize. Usually after 2-3 weeks you can get more detailed information about conversions, CTR and other key indicators. Regular campaign optimization allows you to improve results over time.

Yes, we can customize ads to show only in a specific region or even in specific cities. Geo-targeting allows you to target ads only to users who are in your desired region, which helps you optimize your budget and increase the effectiveness of your advertising campaign. This is especially important for localized businesses that provide services or sell products in a limited geographic area.

Cost-per-click (CPC) optimization is an ongoing process involving several strategies. We regularly analyze the effectiveness of keywords, disable unprofitable queries, improve the quality of ads to increase their relevance and CTR. We also adjust bids so you don't overpay for impressions. Using A/B testing, we find the most effective ad variants and optimize the campaign to achieve the best results at the lowest cost.

If an advertising campaign does not produce the expected results, our specialists conduct a thorough analysis and diagnostics. We check all campaign settings, analyze audience behavior and interaction with ads. Based on the data obtained, we make adjustments: we change targeting, keywords, ad texts or bid settings. In addition, additional optimization of the landing page may be required to increase conversions.