Marketing Strategy
Creating an online store for selling used computer equipment began with a thorough study of the market and target audience. After forming the resource promotion, marketing techniques were selected that not only reveal the theme and attract the visitor’s attention but also help achieve the main goal of the project — ensuring growth in conversion and sales.
The task set at first glance seems simple — creating an online store for a category of buyers looking for used equipment. The main objective of the project is to create a comfortable website without unnecessary elements, functional and user-friendly. This is what we focused on the most during the design and interface development.
Additionally, blocks were created:
- “Recommended Products” — a selection from the assortment of a similar group of goods.
- “Related Products” — the buyer can choose a product they need from the category they are purchasing from or from another related category.
A maximally comfortable color scheme was selected, and an add-on was integrated that allows purchasing a product with minimal operations.
The structure of the site could be called traditional, but we decided to abandon the usual left and right menus located in columns on the sides of the page. The left menu turned into the first button of the horizontal menu — “Categories.” Now navigating through sections is simple. This approach allowed us to free up space, and we were able to enlarge product photos, which attract visitors much more than text. At the top of the page, horizontally, in addition to the “Categories” button, there are classic tabs:
- “About Us”
- “Cooperation”
- “News”
- “Contacts”
- “Service”
Target audience: financially active men and women aged 18 to 60 who need affordable equipment for home; students.
Website Design and Layout
During the design development, we took into account the client’s wishes as well as the opinions obtained during the focus group work. Thus, the color scheme we decided to use for creating the online store is contrasting, with the main colors being blue and orange. According to research, this combination attracts attention and helps maintain interest in the information on the page. Moreover, the blue color is associated by the target audience with computers and service. Both colors are saturated but not bright.
Flat design was developed according to the latest Google trends: flat shapes, minimal animation, simplicity, and convenience in navigating the pages.
