“Balance in Food” is a place for creating a balanced daily diet of proper nutrition. Delicious and healthy food helps people lose weight. The company’s clients can also maintain their weight or, conversely, gain it. The company’s location is Odesa.
The “Balance in Food” website – the client’s wishes
The representatives of “Balance in Food” ordered a turnkey website from us. A special wish was stated to us: “The website should be appetizing, evoke a desire to eat and order food for home delivery.”
What the web studio’s task was
Our goal was to create a unique and “tasty” website that could attract new clients and ensure online sales. The client wanted the customer to feel comfortable on the website, to feel at ease and simple, just like in a regular store. The menu assortment needs to motivate people to order food with home delivery. That is, the online platform should be convenient for choosing and ordering from the menu, and be visually attractive to potential clients.
Bringing the marketing strategy to life
While creating the website, we focused on the characteristics of the target audience. In this particular case, these are people who know exactly why they need proper nutrition, how it affects health and weight, and how it saves time on buying groceries and cooking. Following the client’s wishes, the designers of “Business Site” focused their attention on creating a color palette of green and pink shades.
To attract and interest buyers, we placed the highest-quality photos of the dishes from the menu. The assortment of dishes is divided into several types that correspond to different preferences and characteristics of clients. Next to the menu description, there is an order button, as this is the most important element in the online sales system.
