Development of the Scorenga landing page to attract new clients

Scorenga is a Bulgarian company engaged in the production and monetization of digital content. The client approached us with a request to develop a website for the division, with the main goal being to convert visitors into consultation requests. Given the specificity of the market and the fact that the project’s audience is businesses, we proposed a minimalist solution with a strong marketing component. Here is how the website development took place.

Collecting consultation requests – Scorenga’s goal

The Scorenga website was created to collect consultation requests for the company’s services. For this purpose, the website contains basic information, contact details, and a callback request form. The form is connected to the client’s CRM, which optimizes the process of receiving, distributing, and processing requests among managers. The conversion rate, measured based on the results of launching online advertising campaigns, fully satisfies the client.

Scorenga – landing page creation stages

Before making any suggestions regarding the format and structure of the page, we carefully listened to the client’s ideas and vision, and received enough information from them about the target audience and their expectations. After the first consultation, the manager prepared a personalized commercial proposal, which received a response, and we moved directly to working on the project.

We formed the technical specification. The task-setting stage is extremely important: when requirements are clearly stated and fixed on paper or in a digital document, work progresses faster and fewer revisions arise during the process. The Scorenga promo page does not contain complex blocks, so we had no revisions or deadline issues.

Based on the technical specification, the designer created a prototype, and from it – designed the website design. The coder connected the front-end of the site with the admin panel and thoroughly tested the functionality of each element. The design, of course, was created in accordance with the mobile first standard: where the mobile version of the site is the primary one, and the desktop version is adapted. During the presentation, we reviewed all versions, and the client liked them. They also noted the presentable appearance, which fully matches the brand’s image.