Lending for pharmaceutical company Viola: adherence to corporate style, animation and adaptive

Pharmaceutical company Viola is a leading distributor of medicines from global manufacturers in Ukraine. The company holds a GDP certificate, confirming compliance with the requirements of Good Distribution Practice. One of the largest partners of the company is the Indian manufacturer of medicines from natural and synthesized enzymes, Genom.

Purpose of creating the landing page:

To comprehensively inform clients and partners about the activities of Viola pharmaceutical company, showcase its philosophy and values, and demonstrate the range of medicinal products.

What was important when creating the website?

• Preserving the existing corporate style and company logo.
• Creating animations for certain sections and the main banner.
• Displaying the top menu panel and providing quick access to it regardless of the section the visitor is in.
• The primary language of the website is Ukrainian, with English as a secondary language.
• Creating an administrative panel for easy editing of sections, product cards, images, and textual content on the landing page.

What was done by the Business Site web studio team?

1. Marketing Analysis. Viola Pharmaceutical Company is one of the leading distributors of pharmaceuticals in Ukraine. To showcase the company’s leadership through the website’s structure, text, and graphic design is our main task, achieved through a detailed marketing analysis of competitors and the overall niche occupied by Viola.
2. Design. We adhered to the use of corporate colors and the existing logo. For the main menu at the top of the website, which remains visible when scrolling, a dark semi-transparent background was chosen for contrast and visibility.
   A separate section was created to display the assortment of pharmaceutical products with brief descriptions of their medicinal action and clickable buttons leading to landing pages for each individual pharmaceutical product.
   Animation of the main banner and sections. The main banner and the section with additional information about the company were animated: the concept, philosophy, distribution market in Ukraine, license, quality of finished products, and pharmaceutical oversight.
3. Layout. Separate blocks were created: “About Us,” “Partners,” “Products,” “Blog,” “Contacts.” The landing page was developed with correct display for PCs, tablets, and mobile phones. The layout was implemented to ensure proper display in: IE11, Google Chrome 45, Firefox 43, Yandex Browser 14, Opera 32, Safari 9, Edge, and higher.
4. SEO. Meta tags were added for effective website indexing.
5. Programming. The landing page was developed using CMS WordPress.
6. Testing. The landing page was placed on a test hosting for checking proper functionality and display. After testing, the site was moved to the main hosting and domain.

Results of the Business Site Team’s Work

For Viola, a pharmaceutical distributor, a functional landing page was created to inform visitors about the company’s activities, values, history, philosophy, licensing information, the range of pharmaceutical products, and more.
You can order a landing page or another type of website from the Business Site web studio through a convenient feedback form or by phone.