Marketing Foundation of the Website
The company “Parus Plus” is engaged in providing stationery and related products for offices, commercial and government organizations. Representatives of the company approached the web studio “Business Site” with the aim to create an online store for wholesale and retail sales of a range of products from leading manufacturers. The virtual shelves of the store we implemented are filled with various types of paper, office and school supplies, document storage products, stamping products, and household chemicals. Among the potential buyers of this category of goods are both representatives of organizations and office managers, as well as end consumers in the form of parents of schoolchildren or students. In the interests of the mentioned audience, product sorting by purpose was applied: writing supplies, office supplies, school supplies, etc. All product categories are displayed on the main page with a detailed list of subcategories. To attract visitors’ attention to popular products, a “Best Sellers” section was created. News is collected in the corresponding section, and a specially designed subscription for newsletters gives the user a bonus in the form of a discount on making a purchase. The general search on the site allows the user to quickly find the necessary product.
Design and Style
The color scheme in the design of the website fully corresponds to the corporate style. The overall style of the site is colorful and bright. Website development is always carried out taking into account the company’s field of activity, and this store is no exception to this rule. The site looks bright and colorful, like a set of stationery. The list of products on the main page is illustrated with corresponding images that enlarge when hovered over. The list of the company’s advantages is supplemented with relevant icons that facilitate perception. The company’s contact phone numbers are presented using mobile operator icons. The registration function is presented as a bright button. A slider in the center of the main page attracts attention, where the company’s features are presented with bright design. The 404 error page is illustrated with an image of a broken pencil.
