The development of the online store was commissioned by the company “Bilizna”, which specializes in the sale of women’s and men’s lingerie. The company’s assortment features European brands that have established a strong reputation in the market.
Goals of the Company “Bilizna”
- Improve and strengthen market positions;
- Increase brand popularity;
- Increase business profit;
- Show potential clients that the company can be fully trusted;
- Attract new clients, partners, and dealers.
Task of the Web Studio
The web studio “Business Site” was given a clear task: to create a convenient and understandable web resource for retail and wholesale buyers, which would ultimately please the company owners with good conversion and increased profit.
Development of the Online Store
The creation of the online store began with a detailed analysis by the marketer. The specialist used various methods to research the market and define the target audience (TA). It included several segments, but all representatives were united by the desire to look beautiful and attractive in quality lingerie. Considering this, the designers of the web studio focused on creating a stylish color combination, coordinating details with the client. The thematic design was based on a soft purple color with a white emblem, which enjoys deep feminine reverence. As additional colors, pastel tones were used.
The development of the online store was conducted on the updated version of the Opencart platform, which has free software and is distributed under the GNU General Public License v3.
Opencart – Advantages for Website Visitors
- Accessibility of navigation.
- Viewing order status and history.
- Instant search interface.
- Persistent cart for registered clients.
- Security with SSL support.
- Ability to switch the delivery address without entering it each time when ordering.
Plugins for social media transitions have been placed. There is also a brief form for newsletter subscriptions. To reach a wide audience, adaptive layout was applied so that the online store could display correctly when opened in any popular browser, on any devices and smartphones.
At the bottom of the page, customer reviews are placed, which significantly influence the decision of new visitors to make their first purchase on the site. This positively affects conversion and initial sales. If there are positive reviews on the web resource, then 90% of customers will turn to this company.
An important factor in creating the store is setting up analytics, which helps effectively collect data on visitor behavior on the site according to specified goals. It allows for recording and studying reports on sales levels, traffic quality, conversion, and more.
The development of the online store concluded with testing. We checked the quality of the functional web resource display. For successful SEO promotion, SEO-friendly URLs were written, internal linking of pages was configured, and Breadcrumbs navigation chains were set up. Images, site content, and much more were also optimized.
