Research on user behavior on the Internet shows that a person needs only 3-5 seconds to evaluate a page. This is the amount of time you have to create the right impression, gain trust from visitors to your site, and engage them in a more detailed exploration of your offerings.

That’s why we will start this article about digital marketing trends by examining the key trends in web design worldwide. You will also learn from this publication about the methods of attracting traffic that are relevant in 2023, whether businesses should pay bloggers for advertising, whether businesses need chatbots, and CRM implementation.

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What’s Trending in Website Design in 2023

Minimalism has remained the most in-demand direction in the design of corporate websites, landing pages, and portals for several years in a row. However, minimalism is not so much concise as it is functional. It has become a response to users’ desire to consume content “on the go”—instantly highlight the main points in the text, find the necessary buttons, and place orders in a couple of clicks from mobile devices. By the way, this has also given us the “mobile-first” trend—designing websites primarily for mobile devices with subsequent adaptation to desktops, rather than the other way around, as it was before the 2010s.

A new trend in website and landing page design in 2023 is the resurgence of interest in animation. Designers are incorporating animated presentations, visual step-by-step instructions, and other elements with practical value into the interface. Previously, all of this was primarily done in the form of embedded videos or controlled slideshows. However, the modern audience prefers not to toggle or swipe, so animated elements can be considered a fresh and likely long-lasting trend in web design.

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Futurism, closely associated with the theme of future technologies, is increasingly evident in web design in the early 2020s. Even very serious companies are experimenting with neon, futuristic parallax, thematic illustrations, and graphics in page design. In 2023, corporate websites are no longer restrained and linear; they allow for experiments with colors, shades, scrolling effects, and other elements that authors of technocratic science fiction described literally ten years ago.

3D and dimensionality in all its forms are gradually replacing the flat design that has persisted for many years. Perhaps the desire for depth in graphic design was stimulated by the lockdown, which most people spent in a “flat” online space. In any case, volumetric icons, backgrounds for forms, product demonstrations with buttons for rotation in different planes—these are things that can already be implemented on a commercial website today.

In 2022, web design brought many interesting trends, but no matter what fresh and current elements you implement, they won’t be visible if there are no visitors to your website. That’s why search engine optimization (SEO) and other ways to attract traffic to your site are always relevant.

Which Traffic Sources Are Most Profitable to Use

Unlike design, which changes from year to year, trends in traffic acquisition are long-lasting. Search engine optimization (SEO) and pay-per-click advertising (PPC) have consistently been considered the most profitable sources of traffic from a commercial point of view for the past 10 years. However, if you delve deeper, the approaches to SEO and PPC have changed significantly over the years.

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To promote a website in search engines in 2023, you need to consider many more factors than in 2011. Search algorithms have become much more demanding, and top search results include only pages that are:

  • Host relevant and error-free content;
  • Load quickly, regardless of the user’s device;
  • Are trustworthy, with certificates, legal information, and contact details;
  • Have high trustworthiness, receiving links from thematic resources and being mentioned on other websites.

This is not an exhaustive list of what a page should be to rank high in search results. In Google’s quality assessment guidelines, there are dozens of pages with criteria for evaluating website quality based on E-A-T principles (Expertise, Authoritativeness, Trustworthiness). Only an SEO specialist can consider them all and ensure that pages rank high for relevant queries to achieve a steady flow of targeted traffic. In other words, without regular SEO efforts, people will not find your website in search results.

Pay-per-click advertising (PPC) is also not a new trend for driving traffic to a website, but in 2023, advertising platforms and networks have received many new capabilities. Updates have also affected analytics systems, making it more precise to configure audiences for ad targeting. With the right approach, any business can generate a significant number of leads from any budget. Of course, if you lack experience with PPC advertising, delegate the setup and management to specialists; you’ll save your budget and get a much lower cost per lead.

Is It Worth Investing in Content Marketing and Advertising with Bloggers?

A lot has been said about content marketing in the mid-2010s, and then the excitement subsided somewhat. Nevertheless, the approach has worked and continues to work in various directions. Due to the difficulty of accurately calculating how many customers content marketing brings to a company, businesses are often hesitant to invest large sums in it. However, they have their own criteria for assessing effectiveness (KPIs), just like any other marketing activity. There are cases when a single piece of branded content placed on an external platform brought a company more customers than all other promotion methods during the reporting period.

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When it comes to purchasing advertising from bloggers, known as influencer marketing in the digital realm, the situation is very much like content marketing. Advertisers are not in a hurry to take risks by ordering brand mentions from bloggers, while competitors act more quickly and benefit from it. At Business Site, we have our own database of contacts with bloggers of various types and audience sizes for such advertising. We always provide an effectiveness forecast for placements, define effectiveness criteria, and gather statistics on leads and inquiries to accurately determine the cost of each request secured by a specific advertising campaign.

In the 2020s, digital marketing became more precise and understandable. Predicting and assessing the effectiveness of advertising campaigns and marketing activities became easier. This simultaneously simplified businesses’ entry into the internet and made online audience competition more challenging. In 2020, when the lockdown prompted businesses to go online, some of Business Site’s clients wanted to cut budgets but eventually abandoned this idea and outperformed less cautious competitors. Success in digital marketing largely depends on a systematic approach, regular work, data collection, and continuous optimization, which is impossible without consistent investment in online advertising and SEO.

When Should a Company Implement CRM and Chatbots in Its Development?

In an article about digital trends in 2023, it’s essential to mention the current trend towards automation, including the implementation of chatbots and customer relationship management (CRM) systems. Not long ago, CRM systems were mentioned at thematic conferences more as tools for large distributed teams than as a universal way to automate “digital” routines and streamline internal processes. However, when scalable solutions for any business, such as Bitrix24, which we use at Business Site, became available on the market, the situation changed drastically.

Acquiring a new customer and closing a new deal is significantly more expensive for businesses than repeat sales.

Therefore, it is much cheaper and more profitable to build long-term relationships with each customer, thus forming a reputation, ensuring stable repeat sales, and creating a community around the brand. This rule applies to small, medium, and large businesses alike. CRM is precisely the tool that makes it easy and convenient to do so.

Inside CRM, information about customers, employees, suppliers, partners, calls, messages, mailings, and other data that can be used for automation is stored. Within the system, everything can be configured so that repetitive actions occur almost without human intervention, freeing up time for more productive tasks.

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For example, if you sell stationery, and you receive an order for 100 pens and 100 notebooks on your website, we can set up the CRM so that a customer profile is created based on the order. A notification will be sent to an available manager, and upon successful confirmation, they can create an invoice for payment with a single click. Once the payment is received, the person responsible for shipping will receive the necessary documents for preparing the shipment, and they only need to assemble it, send it, and add the tracking number. This is a simple scenario; it can be much more complex, involving invoice creation, generating invoices, customer notifications, feedback requests, reminders, and more.

Chatbots are a trend directly related to automating routine processes.

Bots can take orders, answer common questions, generate invoices, inform about assortment updates and personal offers, and more.

We specialize in developing chatbots tailored to specific internal and external business needs: we select technology, platform, define functions, and provide support. All of this helps our clients reduce the workload on managers, speed up processes, and minimize errors in document completion due to human error. Furthermore, like other trends mentioned in this article, implementing chatbots can enhance the overall effectiveness of your digital marketing strategy.

Digital marketing only works as part of a comprehensive strategy. Any marketing trends are effective only when they are part of a comprehensive online business promotion effort. Therefore, specialists with the right competencies, analytics skills, and a holistic view of the picture must handle online marketing. Achieving good results is almost impossible without proper investment in online advertising.

Especially when you have a limited budget or other constraints that need to be considered in marketing implementation. Feel free to reach out to Business Site for consultation; we will answer your questions and offer specific ways for your business to get the most leads from the internet.