Website redesign

The only constant in the world is change!

Every website, regardless of its specifics, needs an update. It could be a simple external refresh — a kind of “cosmetic renovation.” Or a deep transformation aimed at improving usability and implementing new features. In 2025, the requirements for websites have drastically changed — users are no longer satisfied with just reading content, they want interaction: receiving recommendations from AI, taking quizzes, and seeing the website react to their actions in real-time.

A 2025 website must be informative, but the user should be able to get the needed information with minimal time and effort. This includes fast page loading and well-structured content layout. The fewer clicks a user has to make to find what they need — the better the user experience and the higher the chance they’ll convert into a client.

Many website owners notice that their design starts to fall behind competitors and begin to wonder: maybe it’s time for a change? Probably, it’s the perfect moment to consider a redesign.

What does a redesign include in 2025?

Depending on the client’s goals, website modernization may include:

1. Logo redesign is necessary when the logo is outdated, inconvenient to use, or no longer looks modern. It might also be needed if the product has changed, the company policy has shifted, or a merger/acquisition has occurred. The cost of logo redesign depends on how clearly the task is defined. The same logic applies to website branding.
2. Changing the color scheme, fonts, and visual style (applying modern trends, unique and memorable design, alignment with the updated logo). Fonts can be trendy one year and outdated the next. It’s crucial to track trends and respond faster than competitors. In 2025, the trend is warm earthy tones, brown elements, and textured backgrounds with visual depth. These elements evoke a sense of confidence, reliability, and emotional comfort. Such approaches work especially well in sectors where trust is key — from B2B and industrial websites to legal and educational platforms.
   For example:
   And we get more insights on web design trends from the Google Design Blog!
3. Adding or changing content (removing outdated sections, updating visuals with more modern and high-quality ones that match the topic, refreshing the written content). Removing irrelevant content improves loading speed, which is appreciated by search engines. Updating content is not just about appearance — it delivers new value to visitors.

   The BUSINESS SITE team uses neural networks to generate graphics and content. Tools like Copy.ai, DALL·E, and Midjourney help quickly create relevant, unique, and visually powerful content that supports both SEO and user interest. Today, illustrations and graphics are no longer edited manually in Photoshop — instead, intelligent tools like Topaz Photo AI, Adobe Firefly, and RunwayML are used. This dramatically reduces production time and delivers premium visuals without expensive studio work.

4. Introducing animated elements (creates a sense of interactivity; when used correctly, animations positively impact conversion).
   For complex industries like manufacturing, engineering, or architecture, interactive 3D models using WebGL and VR/AR interfaces are increasingly being used. They allow showcasing a product “in action,” offering virtual tours or immersive experiences. This builds trust, enhances engagement, and delivers that wow effect static images can’t achieve.
5. HTML code optimization (crucial for SEO performance).
6. Usability improvement (easy-to-use menus, site navigation, search filters, intuitive layout). In some cases, having a search bar is essential, and placing contact info in the header is critical — it increases the chances of a user reaching out.
7. Enhancing functionality or switching CMS entirely. During redesign, it’s often necessary to improve or rebuild the technical foundation of the site: integrating new modules, connecting third-party services (CRM, online payments, cart systems, etc.), and ensuring scalability. In many cases, it’s best to switch to a newer, more secure, and easier-to-maintain platform — especially if the old system is outdated or limiting future development.

Example: redesign of AKON factory’s online store (https://akon.com.ua)

• Developed a new, modern design focused on easy content perception. The catalog structure was improved: products were categorized, and filtering was added.
• Updated written content with detailed product descriptions and technical specifications.
• Implemented user-friendly navigation: enhanced the menu and added documentation and support sections.
• Optimized the mobile version based on the Mobile First principle, making browsing the catalog more convenient on smartphones.
• Improved site loading speed for better user interaction.
• All graphics, icons, and illustrations were adapted for Retina screens, converted to SVG format, and assembled using Adobe Illustrator — providing crystal-clear visuals on any device and improving the product card aesthetics.

7 reasons when a website needs a redesign

1. Migration to a new CMS.
2. SEO optimization requiring faster load speeds and clean code.
3. Analytics show that the site has become less engaging: users spend less time, bounce rate is high, and conversion is low. This calls for a content update and visual refresh.
4. The website looks outdated and loses to competitors.
5. The company is growing, expanding its services, or updating its marketing strategy or product offering.
6. Entering new markets or reaching a different target audience.
7. Expanding the range of services or products that need to be presented online.

Example: curtain store redesign (shtorka.ck.ua)

At some point, the scale of operations no longer matched the brand name and logo. A website rebranding became necessary:

• changing the brand name,
• redesigning the logo.

Accordingly, the overall design of the website changed drastically:

• navigation was improved,
• sales-driven elements were emphasized: key benefits, triggers, service list, portfolio examples, and contact details.

What types of redesign exist?

1. Visual redesign. This includes changes in color schemes, new images, and animations. The overall design logic stays the same, but the look and feel are refreshed. A visual update can boost conversions, but it can also backfire if users preferred the old design. Before going for this type of redesign, weigh all pros and cons. One way to understand user preferences is to ask your audience via social media polls. Offer them a few mockups, or even just ask how they feel about the current design.
2. Functional redesign. This is a more in-depth redesign that affects site navigation, categories, sections, menus, and filters. It becomes necessary when the website becomes difficult to use. Regardless of the type of site, it’s crucial that every visitor can quickly find the needed information. If content volume has increased over time but usability hasn’t been addressed — it’s time for a functional redesign.
3. Technical redesign. This refers to upgrading the website’s code. The developer focuses on optimizing the backend, improving loading speed, and overall performance — all of which directly impact SEO rankings. Remember, users often visit from social networks, and if a page takes longer than 3 seconds to load — chances are they’ll bounce.
4. Full redesign. A complete transformation that includes visual design, functionality, and technical improvements.

Example: full redesign of an overseas employment landing page (hrqunited.com.ua)

The result was a multi-landing website with dedicated pages for job offers in four different countries. The design became sales-focused:

• Triggers were added in the form of beautifully styled texts, icons, and images,
• Contact forms and call-to-action buttons were implemented,
• A candidate application form was made available for download,
• The homepage layout was completely reworked, making navigation intuitive,
• Job vacancies were showcased on the homepage, with detailed info on inner pages,
• Even non-tech-savvy users can easily navigate: buttons are highlighted with color and hover effects, and the cursor changes when hovered.

Stages of work

On one hand — the old, familiar design your users are used to. On the other — new functionality, a modern style, and optimized code. Remember: 2025 web design trends are nothing like those from 2017 — and they’ll be completely different again in 5 years. The key is to react to change on time.

We’ve already covered why a redesign might be needed. Now let’s look at the step-by-step process.

1. Concept development. Any redesign should start with a clear strategy. At this stage, it helps to review competitor websites, define your positioning, and assess which elements should stay, which should go, and what needs to be added — both visually and functionally. The goal is to make the site intuitive and helpful to users.
2. Preparing new content that serves as a foundation for the design layout. This content must be unique, informative, and valuable. A web studio copywriter will create a content plan that aligns with your business goals.
3. Creating the website layout based on the approved concept. At this stage, you’ll identify what still needs improvement. The final version will match your expectations and business objectives. Our team uses collaborative tools like Figma and AI assistants such as Galileo AI or Uizard to generate UI concepts based on user behavior analysis.
4. Front-end development. This is where the layout is brought to life. The site is built with either desktop users or a broader, mobile-first audience in mind. In 2025, front-end development goes far beyond HTML and CSS — modern frameworks like Next.js, Nuxt, and Astro are used to deliver fast, interactive interfaces via microservice architecture.
5. Programming. At this stage, developers work on the site’s backend: optimizing code and boosting performance and load speed.
6. Functionality testing. After all changes are implemented, the site is tested for bugs, usability, and proper performance.

Example: redesign of Parus Plus online store (parusplus.com.ua)

• The redesign began with visuals: green was added to the brand’s blue color.
• Products were grouped into categories, displayed in both the horizontal menu and homepage, with subcategories listed.
• A section for bestsellers was added.
• “Smart” search functionality was implemented.
• The shopping cart system was improved.
• A callback request button was placed next to the contact information.
• The design was made fully responsive and user-friendly across desktop and mobile devices.
• Basic SEO improvements were made to the website’s code.
• The store was migrated to the Bitrix CMS with a customized admin panel.

Mistakes when redesigning websites

1. Lack of vision for the final result. When starting a redesign, you must clearly understand what the site should look like in the end. It’s especially important to provide a detailed brief to the team, especially if you’re outsourcing. The layout phase is where changes and improvements are made — and new ideas often emerge.
2. Trying to cut costs too much. Choosing the cheapest redesign option may seem attractive, but the result likely won’t meet expectations. It’s better to invest in quality work than to lose potential growth and profits later.
3. Overdesigning with trends. Some clients want to include every trendy visual effect and design feature on their site. But this can come at the expense of usability. The result? A site the owner loves, but users find confusing — and that hurts conversions.
4. Ignoring the technical side. Great design isn’t enough. You need developers and tech experts to ensure functionality. It’s best to trust a professional web studio for corporate websites, landing pages, online stores, and portfolios.
5. “We need it done yesterday.” Rushing the process often leads to poor quality. Good studios prefer not to work under unrealistic deadlines. It’s better to wait and get a professional, high-converting result.

Example: redesign of a measuring equipment store (www.evm.ua)

• A “Popular Products” section was added.
• Separate menu for services was introduced.
• The homepage slider now highlights promotions and new arrivals.
• Functionality was expanded: product comparison and personal accounts were added for registered users.
• Key store advantages were presented via short texts and animated icons. Service pages feature contact forms.
• The brand’s visual identity was preserved for consistency and recognition.
• The domain name was updated to something shorter and easier to remember.

What kind of redesign improves SEO rankings?

• Set up redirects if URLs change or certain pages are removed. Broken links or missing pages can hurt your rankings.
• Improve navigation by organizing content or products into categories and making the site easier to browse.
• Update your content. Businesses often grow or change focus by the time a redesign happens. That’s a great opportunity to add fresh, relevant, and optimized content — something search engines love.
• Speed up page load time. You have 2–3 seconds max — that’s how long users are willing to wait. Slow websites = lost users.
• Ensure responsive design. This helps expand your reach across devices and is a key factor in search engine rankings.

Example: redesign of the Business Site web studio website.

• The site structure and logo were preserved during the redesign.
• The color palette was based on the logo: a contrast of black, white, and red.
• The horizontal menu was reworked: a service tab was added with links to full descriptions of each offering.
• The design became more solid and professional without being overwhelming.
• Text layout was improved and complemented with themed visuals.
• Navigation was optimized. Pages load quickly.

What matters after a redesign launch

Launching a redesigned website is only the halfway point — not the finish line. Even if you carefully plan and execute each phase, how the site performs in the real world will only become clear over time. That’s why the first 2–4 weeks after launch are critical.

What you absolutely need to monitor:

• Indexing. Use Google Search Console to make sure all key pages are indexed. Crawl errors, duplicate content, or excluded URLs are red flags.
  Indexing is the process of adding your site’s pages to a search engine so they can show up in results.
• User behavior. Track behavioral metrics in Google Analytics: changes in average session duration, pages per session, and bounce rate.
  Behavioral changes are one of the most important indicators of redesign success.
• Functionality. Test all forms, buttons, shopping carts, filters, and contact options — especially on mobile devices.
  Are you sure all interactive elements work correctly on all devices?
• SEO positions. Monitor the keyword rankings you had before the redesign. A drop could indicate problems with redirects, structure, or content.
  A sudden drop in SEO rankings can hurt your traffic and sales!
• Conversion rate. Keep an eye on how many leads or purchases you’re getting.
  A redesign should improve more than just visuals — it should grow conversions too.

A post-redesign audit is essential for any project aiming for results — not just ticking a box.

Example: redesign of a power equipment manufacturer’s website (http://www.bzeo.biz/)

• Added contact forms and call-to-action buttons to various pages.
• Restructured and reformatted text to improve readability.
• Used icons to better communicate product benefits and areas of application.
• Improved navigation with both vertical and horizontal menus.
• Displayed pricing for services.
• Integrated subtle animation effects to give the site a modern, dynamic feel.

Conclusion

This article — featuring real redesign examples — answers some of the most common questions website owners have. The key takeaway is:

There are different types of redesigns — visual, functional, technical, and full-scale. What matters most is focusing on quality and achieving measurable results.