Corporate Website of the Metal Structures Plant

How It All Started

Development of the corporate website was commissioned by the plant “Metal MK”, which specializes in the production of turnkey metal structures throughout Ukraine. The plant processes about 50 tons of metal structures per month, and it provides a minimum of 8 years warranty on any metal constructions. The company has established a positive reputation in the Ukrainian market and has been creating quality metal products for over 14 years while continuously developing.

Website Development Objectives

Our goal was to create a turnkey website and set up a Google Ads advertising campaign. The resource should increase the level of orders and help the plant become more competitive. The main task is to attract construction companies, executives, and managers of large corporations who are looking for a contractor for welding works and the construction of large metal structures.

What has been done to achieve the goals

Our designer has developed a worthy logo that fully complies with the color scheme required by the client. Strict and businesslike colors such as white, gray, black, and dark blue have been used. The design and style of the web resource are strict, unobtrusive, and concise, perfectly fulfilling its purpose. In accordance with new web design trends, our specialists have created a clear site structure and added a “Contact Us” button. Potential clients can easily find all the necessary information to contact representatives of the “Metal MK” plant.

The corporate website was created on the CMS WordPress platform, as it is the most popular and powerful content management system. The user-friendly admin panel will please even the most inexperienced PC user.

Our specialists have taken the necessary measures for internal SEO optimization aimed at future site promotion. Search engines will correctly perceive the key queries of clients and lead them to the “Metal MK” plant’s website.

We believe that we have successfully completed the tasks set and brought the plant’s web resource to technical perfection. The specialists of the web studio “Business Site”:

• filled in the codes;
• created worthy content;
• wrote meta tags;
• improved usability;
• enhanced commercial factors and much more.

Analytics setup has been implemented – another important stage in creating the site, which helps track the effectiveness of advertising operations and use its results on a regular basis.

An important task was the setup and launch of Google Ads. With the help of contextual advertising, even at the stage of the site’s establishment, we have already managed to attract targeted visitors and audience attention to metal products.

There was no shortage of adaptive layout, which is necessary for the correct display of the site on tablets, computers, and laptops with different screen resolutions. It is pleasant to complete the work when both parties are satisfied with the result of creating the site. We thank the metal structures plant “Metal MK” for the order.

Dear readers! Don’t forget that the best turnkey website developers work in the friendly team of the web studio “Business Site”. Absolutely any of your wishes will be fulfilled! Do you think you have the most complex task? We love that!