Task Setting
The studio “Business Site” was approached by the company Style-Decor with the aim of updating the previous website, making it stylish, modern, user-friendly, and attractive to target users. The website presents the company’s services in several areas: custom sewing of all types of curtains, rental of restaurant textiles, sale of curtain rods, and accessories. The goal of developing the corporate website was to attract new clients through SEO promotion and contextual advertising. Promotion was planned for each type of service offered by Style-Decor.
Implementation Features
The curtain salon website is aimed at a fairly broad audience, which includes two main segments: people who want to purchase curtains and accessories for their home (for themselves), and entrepreneurs who need to furnish a workspace or commercial premises. When choosing curtains, each of these target visitors strives to create comfort and a special atmosphere, demonstrate good taste, and implement a unified style of room or office decoration. To gain the trust of such a visitor, a corresponding curtain website design was developed: a flat style, clean design with beautiful typography, elegant custom-drawn icons and graphic elements that perfectly fit into the overall concept. The color scheme consists of white, black, and shades of gray. All user attention is focused on product images: bright and high-quality photos of completed works. The restrained design is well complemented by animation effects: hovers, parallax effects that “bring the site to life.”
Content on the site is presented in the most user-friendly way. The advantages of cooperation are presented in the form of a diagram, supplemented with icons. With the help of the menu, it is easy to find the necessary product by type or purpose. Each landing page features a gallery of completed works. Bonuses for regular clients and feedback buttons are highlighted to stimulate target actions. Contact information, buttons, and forms for ordering a callback are placed in the header and footer.
