The company “Bespalov LAB” is engaged in transport modeling aimed at solving existing transport problems, forecasting the impact of various factors on changes in road network parameters, and attracting a large number of people to planning. The company also sells software and software solutions in the transport industry, is a partner of major companies in the distribution of software for transport modeling, and partners with companies in the information technology sector for transport. “Bespalov LAB” conducts training, events, webinars, provides technical support, and plans to create consulting projects.
Client Goals and Objectives
Representatives of the company “Bespalov LAB” commissioned us to create a turnkey corporate website with the aim of:
- attracting the target audience;
- promoting the company’s products and services online;
- providing information about the product;
- offering assistance and consultations both in-person and remotely;
- raising the company’s rating and authority.
What the “Business Site” Team Did for the Company “Bespalov LAB”
The corporate website was created on the content management system – CMS WordPress, which is constantly being modified and has long been a market leader. It is suitable for almost any field of activity and is considered the most user-friendly. A person who has never worked with websites before can master this platform at an intuitive level.
The designer developed unique website layouts that match the corporate style of the company. The graphic content was also carefully selected. An animated element was added to the homepage to engage visitors.
Yellow, white, and gray colors were used, reminiscent of road markings and the road surface itself. It is also worth noting that the yellow color provides users with a sense of stability, instilling confidence in the authority and professionalism of the company. The gray and white colors are associated with restraint, comfort, and formality.
The layout is fully responsive, allowing content to be displayed on mobile and tablet devices in a more readable manner. This means that users can view information on the website without the need for scaling tools. Now any internet browser correctly displays the website of the company “Bespalov LAB.”
The internal SEO optimization has been carefully developed, which will allow the site to rank in the top search results and improve metrics. A plugin for social media buttons has been configured, and a feedback form has been created. To communicate with a wide range of clients, a corporate blog has been created as a tool for “engaging marketing.” The specialists at Business Site set up web analytics, which allows tracking and analyzing user target actions on the site.
