Ads advertising automation – an overview of services

But manual campaign management—from keyword selection to bid optimization—can become a real challenge for marketers and entrepreneurs.

Without it, you have to manually monitor bids, track ad performance changes, and adjust budgets—tasks that can take hours each day. At the same time, the risk of missed opportunities or inefficient spending remains high.
In-house marketers responsible for large ad budgets and complex campaigns also face the need to constantly optimize their work. In a multitasking environment, when several campaigns are running simultaneously, automation reduces the workload and allows marketers to focus on strategic tasks, leaving routine processes to services.

With automated solutions, business owners can easily manage their ad campaigns without being distracted from core activities or spending money on outsourced marketing.

The question is how to effectively manage these campaigns without wasting time and overspending the budget.
In this article, we will review the best Google Ads automation services that help both marketers and entrepreneurs optimize their ad campaigns. We will explore tools for automating keyword selection, ad writing, bid management, click fraud protection, and campaign analysis.

Automation of Keyword and Negative Keyword Selection

It is important to understand that semantic analysis is an ongoing process that can be automated using specialized services. These services help speed up the work, increase accuracy, and reduce the risk of errors.
SEMRush and Ahrefs. These services are well-known for their capabilities in keyword research and competitor analysis. With them, you can:

• Find relevant keywords, taking into account search frequency and competition level.
• Get data on the keywords your competitors are using.
• Automatically add negative keywords based on the analysis of low-conversion or irrelevant queries.

Optmyzr goes further by offering automation of negative keyword management based on real campaign performance data:

• Optmyzr automatically tracks which queries lead to clicks but do not convert into sales.
• Based on this information, the service updates the negative keyword list, excluding irrelevant queries.
• It also helps adjust keywords, making campaigns more precise and effective.

ChatGPT can be your assistant in the earliest stages of working with semantics. Thanks to its ability to analyze information and generate text, you can use it to generate initial ideas for keywords and negative keywords. Read more in “How to select keywords with ChatGPT.”

How to Automate Work with Google Ads Semantic Core

To create an effective ad campaign, you can use a chain of automated actions that will speed up the process and increase its accuracy:

1. Keyword ideas through ChatGPT
   Let’s start with using ChatGPT to generate initial keyword ideas. You can describe the product or service in general, and ChatGPT will suggest a preliminary list of phrases suitable for your campaign.
   Example: “I need keywords for a sportswear online store.”
   Result: “buy sportswear,” “men’s sports jacket,” “women’s running clothes.”



2. Checking keyword relevance through SEMRush or Ahrefs
   Next, you can take this list and run it through SEMRush or Ahrefs to get data on search frequency and competition:
   Search frequency will help you understand how often users are searching for your products.
   The competition level will tell you how difficult it will be to rank for those keywords. This allows you to refine the semantics and add important negative keywords to avoid irrelevant queries.
3. Keyword clustering through ChatGPT
   Once you have gathered a verified list of keywords, you can again use ChatGPT for keyword clustering—grouping them for ads:
   Clustering will help create a logical account structure where each ad matches the specific queries of a particular group.
   For example, the phrases “men’s running jacket” and “men’s training jacket” will go into one group, while “women’s sportswear” will go into another.
4. Creating the correct ad account structure.
   A well-organized ad account structure is key to campaign success. The more accurately keywords and negative keywords are distributed across ad groups, the higher the chances that your ads will be shown to the right audience. This means you spend less money on irrelevant clicks and improve conversions.
   Example account structure:
   Group 1: “Men’s Sportswear”
   Keywords: “men’s running jacket,” “men’s sports pants.”
   Negative keywords: “women’s clothes,” “free.”
   Group 2: “Women’s Sportswear”
   Keywords: “women’s running jacket,” “women’s sports tops.”
   Negative keywords: “men’s clothes,” “DIY.”

Ad Automation

The main task of an ad is to attract the user’s attention, interest them, and prompt them to take a targeted action: click on a link, visit a website, make a purchase, or fill out a form.
Ads have a direct impact on key campaign performance metrics: Click-Through Rate (CTR) and Quality Score.

• CTR — is the click-through rate that shows how many users click on your ad compared to the number of times it is shown. The higher the CTR, the more likely your ad will be noticed and receive a site visit.
• Quality Score — is a Google rating that directly depends on several factors: ad relevance, expected CTR, and user experience on the landing page.

Automation helps not only speed up the ad creation process but also improves ad quality through analyzing large volumes of data and using artificial intelligence (AI) technologies.

Services for ad automation:

1. Adext AI uses machine learning to automatically create and test different ad versions. The service analyzes ad performance across various platforms and for different audiences, selecting the best formats and texts. This way, you can more quickly and accurately find the most successful creatives, which improves CTR and ad quality.
   For example, if your sportswear ad performs well among young people, Adext AI will automatically optimize the texts and images for that target audience.
2. Phrasee specializes in automatic copywriting, using AI to create attractive ad texts. The service analyzes data from past campaigns, such as the success of different headlines and descriptions, and generates new texts based on them. Phrasee helps create more creative ads that grab attention and increase CTR.
   The advantage of Phrasee is that it offers texts that have already been “tested” based on previous campaign analysis, thus reducing the risk of creating ineffective ads.
3. Revealbot allows you to automate not only ad creation but also display management strategies. This service offers automatic rules for generating new ad versions based on pre-set conditions. For example, if an ad loses its effectiveness (CTR or conversions drop), Revealbot can automatically generate a new version based on previous data and test it.
   This is useful for marketers who want to scale their campaigns and reduce the time spent on manually testing creatives.
4. ChatGPT is another powerful tool for automating ad text writing. Here’s how you can use it in practice:
   • Generating ideas for headlines and descriptions: ChatGPT can suggest dozens of headline and description variations based on your product or service.
     For example, if you’re advertising fitness courses, ChatGPT might suggest headline options like: “Start Training Today with Our Online Classes” or “Access the Best Fitness Trainers from Home.”
   • A/B testing: By using ChatGPT, you can generate multiple ad versions for A/B testing. This approach will help you quickly determine which options work best for a specific audience.
   • Personalizing ads: ChatGPT can help create personalized ads for different audience segments. For example, you might use one tone and style for an audience over 40 and a different one for younger users.

Automated Bid Management

However, it’s important to keep in mind that if your bid is too high, you risk overpaying for each click, which can negatively impact the overall profitability of your campaign.

There are several situations when bids may be raised or lowered depending on the circumstances:
Raising bids:

• Peak hours: If analysis shows that your target audience is most active at certain hours (e.g., in the morning or evening), it makes sense to increase bids during this time so that your ads are displayed more frequently and in higher positions.
• High conversion rate: If certain keywords or ads show a high conversion rate, they should be supported by higher bids to increase clicks and conversions.
• High return on investment (ROI): If a campaign shows excellent ROI, increasing bids will help drive more sales or other targeted actions.

Lowering bids:

• Low performance: If certain keywords or ads get clicks but do not convert during specific hours of the day, it makes sense to lower bids or stop showing ads for those queries altogether.
• Periods of low activity: For example, if users are less likely to take action during the night, you can reduce bids during those times to save on inefficient clicks.
• High cost per click: If the cost per click starts exceeding acceptable thresholds and reduces profitability, you can lower bids to stay within budget limits.

Manual bid management can take a huge amount of time and often leads to errors, especially in large-scale campaigns.

Services for automated bid management:

1. Revealbot is a powerful tool for automating bid management. It allows you to set up automatic rules that adjust bids based on predefined parameters such as CPC, CPA, ROI, and more. For example, you can set rules that increase bids during peak hours when your target audience is most active or lower bids during periods of low activity.
   Example of use: If your CTR and conversions are higher in the morning than in the evening, Revealbot will automatically increase bids in the morning and lower them in the evening. This will allow you to get more clicks and conversions during the most productive times without overspending during periods of low performance.
2. Google Ads Smart Bidding is a built-in feature of Google Ads that uses machine learning to automatically manage bids to maximize conversions. Google analyzes millions of factors, such as time of day, device type, location, and previous user actions, and adjusts bids in real-time based on these data points.
   Smart Bidding offers several strategies, including:
   • Target CPA: Google automatically adjusts bids to achieve the desired cost per acquisition (CPA), reducing conversion costs.
   • Target ROAS: This strategy aims to increase revenue at a given return on ad spend (ROAS) level.
   • Maximize conversions: Google will try to get as many conversions as possible within your budget by automatically adjusting bids.
   The advantage of Smart Bidding is that it considers vast amounts of data and adjusts bids in real-time, which is impossible with manual management.
3. Adwisely is a tool designed for e-commerce stores that helps automatically adjust bids for high-conversion products. The service analyzes the performance of each product within the ad campaign and adjusts bids to minimize spending on low-conversion items and maximize returns on popular products.
   Example of use: If a particular product has a high sales rate, Adwisely will increase the bid to attract more traffic to that product page. If a product is not selling well, the service will lower the bid or pause its promotion to save costs.

Click Fraud Protection: Preventing Fraudulent Clicks

There are special services to prevent such actions.
Services for click fraud protection:

• ClickCease: A popular tool that blocks suspicious IP addresses and prevents fraudulent clicks. ClickCease analyzes user behavior and excludes bots and competitors from your traffic.
• PPC Protect: This service uses machine learning to detect fraudulent clicks and protect your advertising budget. PPC Protect automatically excludes suspicious traffic sources and prevents further clicks from these IP addresses.
• Fraud Blocker: A simple and affordable tool for small businesses that helps identify non-targeted clicks and protect the advertising budget.

Automating Campaign Analysis

Instead of manually analyzing data, you can set up automated report generation and receive notifications about results.

Services for automating analytics and reporting:

• Supermetrics: This tool integrates with Google Ads and allows you to automatically collect data, generate reports, and send them to Google Sheets or other systems. Supermetrics helps marketers automate the process of analyzing campaign results.
• Optmyzr: Provides automatic report generation and sends notifications about campaign results. The service also offers optimization recommendations based on the data collected.
• Revealbot: In addition to bid automation, this tool sends notifications via Slack or email about the state of ad campaigns, allowing you to respond quickly to changes.

Conclusion

Automation of ad campaigns in Google Ads has become a key tool for marketers and entrepreneurs looking to optimize their advertising efforts, save time, and increase profitability.

Whether you’re an outsourced marketer, in-house specialist, or entrepreneur, automation allows you to focus on strategic tasks and achieve better results. Services like SEMRush, Optmyzr, Adwisely, and Revealbot allow you to automate key processes and achieve better performance with lower costs.