Custom One-Page Website Development

Over years of launching products and projects for the Ukrainian and international markets, I have been convinced of a simple truth: the winner is not the one who built the “smartest” product, but the one who embedded distribution into the product’s DNA from day one. According to industry reviews and the practices of leading product […]

I like to test marketing dogmas with numbers. A fact that always pulls the rug out from under you: on a number of Ukrainian projects the share of traffic without third-party cookies already exceeds 55–65% because of Safari/Firefox, iOS ATT and corporate security policies. At the same time CPM in ad buys with limited signals […]

Every third dollar in a typical marketing budget is wasted due to channel misalignment, delays in decision-making and weak personalization — these are the conclusions of several industry reviews for 2023–2024 (Gartner, McKinsey, Salesforce). I often see this in projects that come to us for audit: ad campaigns run independently, content is produced “on a […]

40% of Generation Z users, when searching for places, tips and reviews, start not with Google but with TikTok. This is not a hypothesis: this trend is confirmed by both industry research and platform observations. I often see how Gen Z formulates queries in the format “show how it works” rather than “explain in text”. […]

A strong number to start with: according to industry research estimates for 2024–2025, up to 30–40% of marketing spend goes to “noise” due to fragmented customer profiles, duplicated identifiers and faulty attribution. I see this in projects every month: there are leads, CRM is full, yet ROI is shrinking. The real cause is most often […]

I often start strategic sessions with one fact: according to recent research of the US and EU markets, as many as 50–70% of search sessions end in zero-clicks, and in scenarios with generative AI snippets that share is even higher. In our observations at BUSINESS SITE, for reference-type topics zero-click already tops 80%, and clicks […]

I often see the same pattern: companies increase their advertising budgets for years while margins shrink. According to industry benchmarks for PLG companies (OpenView, Bessemer, Reforge), strong product-led growth reduces CAC and raises net dollar retention, which means growth happens faster at lower cost. What’s the catch? The classic funnel is linear and stops accelerating […]

66% of mobile clicks on iOS arrive without personal identifiers due to ATT and IDFA restrictions, and third-party cookies in Chrome are dropping out. This is not just a trend, it’s a new foundational layer of digital marketing. I often hear from company owners: advertising is getting more expensive, attribution is falling apart, reports contradict […]

62% of pages on corporate websites never deliver a single conversion event from organic search: this is the conclusion from aggregated GA4 and CRM reports that we at BUSINESS SITE analyzed over the past two years. At the same time budgets continue to “burn” on content and development that cannot be tied to revenue and […]