Corporation “YURiYA-PHARM” is one of the largest pharmaceutical manufacturers in Ukraine, specializing in the production of infusion solutions and supplies for medical institutions. “YURiYA-PHARM” products are not only used in Ukraine but also supplied to 20 other countries worldwide. The U-PORT infusion systems are manufactured by an Austrian company on the order of the “YURiYA-PHARM” corporation. Such systems are known for their safety and convenience and are widely used for long-term infusion therapies.
Marketing Concept
To present the modern port systems U-PORT and tell about their use and advantages, the company ordered the creation of a business card website from the “Business Site” web studio. Since the resource is aimed at two types of target audience: doctors and patients, the website’s structure has a corresponding design. The first screen of the homepage differentiates the audience, offering visitors information about the product that will be interesting and useful to them.
Since the main purpose of the port system is for long infusions for cancer patients, the website includes a separate page with a list of oncology centers and sorting by all regions of Ukraine, showing their locations on the map. The corporation’s contacts are displayed on a separate page accessible through the main menu.
Design and Layout
To create a business card website in the corporate style, green color, present in the logo, was used as the basis. An image of a doctor is used for the background of the homepage. The website is filled with high-quality product photos and thematic images. The articles on the website are supplemented with diagrams, illustrative materials, and videos.
The overall style of the website is business-oriented and associative. The information is well-structured and easy to understand thanks to the illustrative content. In the section for doctors, documents and certificates in PDF format are provided. The section for patients includes a feedback form, which, when filled out, can provide answers to any questions.
