“Dolce Italia” is a brand of homemade ice cream made using Italian techniques from natural ingredients. The workshop’s assortment includes ice cream with various fillings, sorbets, and desserts.
Marketing Strategy
The business card website for the company was developed to present its activities, familiarize visitors with the product range, and find clients for collaboration. To capture the attention of target visitors, wholesale buyers, and customers from the HoReCa sector, the site is filled with professionally taken photos of the chief technologist, the production process, and the products themselves. The homepage beautifully and concisely tells the story of the brand, which has been in existence for over 10 years. Emphasis is placed on the advantages of “Dolce Italia”: the use of 100% natural ingredients without flavorings, preservatives, and colorings, and the professionalism of founder Andrea Turci. The website allows visitors to familiarize themselves with the product range, find the manufacturer’s contact information, and the addresses of wholesale and retail sales points. At the same time, the business card website maintains an informational format: there are no “buy” buttons or feedback forms.
Design
Creating a business card website was done in the colors of the Italian flag. The design features round shapes resembling ice cream scoops. Product groups in the assortment are decorated with corresponding icons. The overall style is light, minimalistic. The site is not overloaded, with plenty of white clean background. Pleasant-to-the-eye fonts and flourishes from the logo were used. The site is filled with unique photos obtained from a photoshoot with the chef and the products.
