THE COMPANY “Food Pack Service” is a Ukrainian company that has been a supplier of professional kitchen equipment and consumables for the food industry, restaurant business, and meat processing enterprises since 2002. The company’s goal is to familiarize and provide enterprises in Ukraine with a worthy assortment of quality products from leading European manufacturers.
Tasks for the Business Site
Our specialists received a clear task: to develop a restrained yet functional website that is intuitive and simple for every visitor.
Tasks of “Food Pack Service”
- attract new customers;
- increase business efficiency;
- create an accessible interface for human-computer interaction;
- build customer trust.
What Was Done for the Company “Food Pack Service”
We created a fully functioning website on the CMS Opencart platform with the ability to add, delete, and edit pages, products, and meta-data. The business was elevated to a new level through basic optimization for search engines: writing meta-tag templates, configuring Robots.txt, sitemap, htaccess, and registration in webmaster panels. It is worth noting that the search engine results are already yielding positive outcomes for the company.
To expand the client audience, the website was developed in two languages (Ukrainian and Russian). We created separate sections about delivery and payment for goods, and added a convenient navigation map. On the main page, the following blocks are placed in the top row:
- Home
- About Us
- Delivery and Payment
- Blog
- For Dealers
- Contacts
- Promotions
We implemented animated elements on the main page, such as the “Contact Button”.
By thoroughly studying the specifics of the business, the designer created a unique web design that was developed according to the corporate style in accordance with the existing logos of the client company. Harmonious color combinations instill trust in potential clients and create a sense of seriousness for “Food Pack Service”. The characteristics of the target audience were taken into account, and conversion features were established to attract visitors’ attention, considering global web design trends.
Recently, visitors to web resources have been using PCs less for work or searching for information, so adaptive layout was applied first. Thanks to this adaptation, the website design will change depending on user behavior, platform, screen size, and device orientation. The page loading speed on tablets, desktops, and mobile devices is 95+ regardless of Internet connection speed. Before handing over the work to the client, the website is thoroughly tested for errors, which are promptly fixed.
