Corporate website for trade and construction company SKYTOWN

Renovation of the Corporate Website for SKYTOWN: Redesign, Functionality Expansion, Digital Marketing

The trade and construction company SKYTOWN approached us with the task of increasing the number of inquiries from potential clients through the website. We analyzed the website and realized that it needed a revamp; otherwise, enhancing its commercial effectiveness wouldn’t be possible. The client agreed with our analyst’s findings, and we proceeded to create a technical task.

SKYTOWN’s Objectives

Representatives of the client company were not familiar with the specifics of the digital market, so they didn’t entirely understand the importance of any changes to the existing website. However, after detailed consultation and presentation of our commercial proposal, we managed to create a step-by-step plan to improve the marketing effectiveness of the corporate website. Essentially, SKYTOWN’s objectives were clear:

• Prepare the website for promotion in search engines;
• Make the pages understandable and attractive to the target audience;
• Work on the sales funnel to achieve the highest possible conversion from advertising channels;
• Gradually make the website one of the key customer acquisition channels.

What Work We Have Done

The BUSINESS SITE team approached the website renovation project with the aim of achieving results in minimal time without compromising quality. To achieve this, they first engaged a marketer who, based on the analysis conducted, structured the updated website, created several sales funnel diagrams, and prepared a semantic core collection base and other important optimization tasks for the SEO specialist.
Next, the designer and optimizer joined the project. Each worked in their respective areas to maximize advertising conversion on the updated website. This included considerations of UI/UX design nuances as well as an SEO-optimized structure.

In the final stage, the approved design was implemented into a theme for the CMS WordPress, which powers the website. The CMS WordPress was updated, the administrative panel was reconfigured for more comfortable administration, and plugins for SEO and analytics data collection were installed.

Before presenting the corporate website, it was rigorously tested for errors in both the desktop and mobile versions. Once it was confirmed that everything was functioning correctly, it was uploaded to the server. Importantly, the client saw the results of the changes in terms of increased traffic and leads within just a few days.

In 2021, having a company website is no longer enough. To attract customers, it must be modern, informative, and representative. We know how to make a website a strong marketing tool.