Corporate website of RESOURCEGROUP trading company

RESOURCEGROUP is a Ukrainian company that has been engaged in the supply of coal products since 2017 and now also serves as a supplier of resources for the energy sector, major industrial enterprises, the metallurgical and construction industries, the transportation sector, and other fields.
The company’s goal is to supply resources, materials, and equipment to various business sectors in Ukraine.

Our Objectives

Representatives of the company approached the Business Site web studio with a request to create a turnkey corporate website for them. The clients wanted not just a website but a tool that would be tailored specifically to the RESOURCEGROUP business.

The Resource’s Objective:

• attracting new clients and partners;
• improving business efficiency;
• maximum simplicity and user-friendliness of the interface.

Taking into account the clients’ requirements and preferences, we created a high-quality and functional resource suitable for attracting and converting traffic. When developing the landing page, a full-fledged personal account was created on the WordPress CMS platform, the principles of which will be intuitive even to new company employees. Well-organized information about the services and the ability to view the catalog will significantly impact the level of sales.

Future partners will also be able to explore the advantages of the corporation. The advantages of RESOURCEGROUP are described in great detail, allowing clients to assess the company and make the right choice.

The project has been made as user-friendly as possible, taking into account all the client’s preferences.

To expand the client base and attract users’ attention, the website has been created in three languages (English, Russian, Ukrainian). It includes an important section called the “Media Center,” which provides valuable knowledge to clients, information about new opportunities, tips for problem-solving, and possible solutions. A blog is much more beneficial than creating boring press releases and uninteresting company news. The advantages of the “Media Center” include:

• giving clients a reason to visit your website;
• attracting target visitors through informational keywords;
• building trust in the company;
• creating a sense of closeness between the company and the client.

Mobile internet traffic is increasing every year, and to avoid losing users of tablets and mobile devices, we applied responsive design with a user-friendly interface. The site responds and adapts to the screen size of any user’s device, which can increase the number of potential clients, sales, and conversions.
Another important element of the website is the conversion subscription form, which impacts:

• the number of visitors;
• the number of loyal interested users;
• the overall conversion rate.

In the “Contacts” section, there is a feedback form, as well as phone numbers, email addresses, and working hours. Integrated social media links provide an opportunity to connect the company with the world of people and expand the client base.
A clear map of directions saves time by eliminating the need to explain to each client how to reach the company.

We can confidently state that with the help of the corporate website, we have improved the efficiency of the company’s business and expanded its client base.

If you are interested in the prospect of collaborating with the Business Site web studio, feel free to contact us! Our marketing agency’s developers will be happy to fulfill all tasks according to your preferences and bring the best ideas to life!