What has the Business Site team done for the new online store?
The designer developed the structure by dividing the assortment into categories, subcategories, and individual product cards with two price points, detailed descriptions, and the option to select the required quantity of products for order.
Special attention has been given to the product card:
- The current order status is displayed: “In stock” or “Out of stock.”
- The buyer can rate the product by clicking on the desired number of stars out of five possible.
- There is a window for writing a review on the product.
- Brief information about delivery conditions, shipping, and guarantees is duplicated (in the guarantees block, there is an option “Contact us,” which has become an additional way for quick communication with the online store managers).
For the MaxParty online store, the colors chosen were: white, sand, gold, and blue. All colors harmoniously complement each other. The accent colors (blue, sand, and gold) effectively highlight the main information: information about delivery, payment, contacts, and news in the header of the site on the main page, as well as separate categories of available products for order.
Important! A distinctive feature of the online store’s header is the presence of information about the minimum order amount. This information is highlighted in a striking red color and is duplicated in the footer of the site (as well as the delivery conditions and information about available discounts).
Contact details have also been included in the header of the online store. When navigating through sections, subsections, and product cards, the buyer still has access to the site header and its information.
Filter and Cart
The filter for selecting products is placed in the subcategories and has been modified. The selection of product status (“in stock” or “out of stock”) has been removed from the filter and is displayed in each individual product card.
When purchasing a product, the client can choose the quantity and see the adjusted price when transitioning to the cart. The cart offers two options: “Continue shopping” or “Checkout” (as in most global marketplaces). All purchases are added to the cart, and the price is summed up.
Basic SEO Optimization
Basic SEO optimization for the online store maxparty.com.ua has been conducted for search engines. Meta tag templates have been written, and Robots.txt, sitemap, and htaccess have been configured.
Website Layout
The layout of the online store has been done in HTML and CSS with a guarantee of correct display in browsers: IE11, Google Chrome 45, Firefox 43, Yandex Browser 14, Opera 32, Safari 9, Edge, and above. The site is adapted for mobile devices, tablets, and HD format (320px – 1370 px).
A simple and flexible CMS OpenCart has been chosen for hosting the site, allowing the addition, deletion, and editing of site pages and meta tags. An instruction manual for employees on how to work with the admin panel has been created.
Need an online store? The Business Site team will create a functional and stylish online store for you, taking into account your request and modern trends.
