Redesign of the corporate website of a transportation planning company

ProMobility is a company engaged in analyzing and designing solutions related to logistics challenges. ProMobility’s research center works on both domestic and international projects. Due to its development, the company needed to rebrand and create a completely new website with an emphasis on informativeness. With this task ProMobility representatives turned to the specialists of  BUSINESSSITE web studio.

Problematics

The difficulty in implementing the idea of ProMobility was to harmoniously synthesize the informational aspect of the organization’s work with the practical services that the company provides to its clients. Nevertheless, we managed to develop a work plan and bring the idea of ProMobility to life.

Tasks in creating the site

The site of ProMobility company had to solve the following tasks:

• Inform potential customers about the company and its services

The site should contain information about what the company does, what services it offers, and what its advantages are. This information should be presented clearly and understandably so that potential customers can quickly and easily find what they need.

• Attracting new customers

The website had to be attractive and informative to interest potential customers and encourage them to learn more about the company.

• Supporting existing customers

The site had to provide information and tools that help existing customers manage their logistics operations.

• Be natively understandable

Since the idea behind the site was to offer more information related to the company’s business to the customer in the most user-friendly format possible, designers and layout designers needed to develop a compact page structure with a high level of UX design. Familiarity with the company’s services, cases and materials had to be realized in the most natural way possible.

• Improving SEO

A website should be optimized for search engines so that it can be easily found by potential customers.

• Ease of Use

The site should be easy to use and navigate so that potential and existing customers can easily find the information they are looking for.

How these tasks were realized by BUSINESSSITE  team

Specialists of BUSINESSSITE web studio have developed a website for a company engaged in analyzing and designing logistics solutions, taking into account all the above tasks.

• Informing potential customers about the company and its services

The main page of the site contains brief information about the company, its services and advantages. There is also a call to action, encouraging potential clients to contact the company for more information.
The services pages provide more detailed information on how the company can help customers improve their logistics operations. This information is presented in the form of text descriptions, graphs, charts, and other visual elements.

• SEO Improvement

The company’s website is optimized for search engines so that it is easy to be found by potential customers. For this purpose, the specialists of BUSINESSSITE web studio used Google Analytics and Google Search Console tools.
The website also utilizes various marketing tools such as SEO and contextual advertising. This helps ProMobility to attract new customers and increase brand awareness.

• Tag Management

The ProMobility website uses tags from Google Analytics, Google Ads and other services so that the company can track the effectiveness of its marketing campaigns. For this purpose, the specialists of BUSINESSSITE web studio used Google Tag Manager.

• Ease of use

The company’s website is easy to use and navigate. This helps potential and existing customers to easily find the information they are looking for. Apart from UI, emphasis was also placed on the UX component. Navigation on the site was realized with the help of compact information blocks, the animation of which is pleasant to the eye and at the same time does not have a negative impact on the overall speed of loading the site.

Together with the efforts of ProMobility representatives and BUSINESSSITE employees, we were able to realize all the set tasks. We are proud to cooperate with such a giant of the logistics industry and are happy that the client was satisfied with the work done.