Redragon Brand Computer Components Catalog Website

The Redragon brand manufactures unique, high-class, and quality products for gamers. Its specialization is the research, creation, and release of gaming accessories: computer mice, mouse pads, keyboards, surfaces, chairs, audio systems, and other equipment for gamers.

The first products went on sale in 2012. Over 8 years of operation, the brand’s products have become very popular among gamers worldwide. All accessories have international certifications. Since 2017, Redragon has been operating in Ukraine. It is interested in new clients and partners, so the company’s representatives asked us to create an online catalog from scratch in Ukrainian.

Stages of Work in Creating the Redragon Online Product Catalog

The process of developing the online store by the specialists of Business Site is always clearly structured. It consisted of the following stages:

1. 1. Design. We listened to all the client’s wishes, thoroughly familiarized ourselves with the specifics of the business, developed a marketing strategy, determined the number of sections and structure, studied the needs of the target audience, and conducted a competitor analysis.
   2. Preparation of the technical assignment. We decided which engine (CMS) would serve as the technological basis. In this case, it is the Opencart platform. We planned the functionality: cart, order form, personal account, modules for advanced product search in the catalog (filter, sorting), contact form, etc.
   3. Creation of a visual solution. In developing the website design, we took into account the brand colors (red and black), and we made sure to convey the brand’s mood, creating an original presentation considering modern trends. As a result, we created a convenient and attractive online catalog for clients.

>Technical implementation, quality control, and launch. The specialists of the Business Site web studio performed integration with 1C, CRM, social networks, email services, and web analytics. We also provided an additional marketing module with promotions and discounts, a section – “Where to Buy”. In it, the buyer will find the contacts of the company’s partners. In the “Service” block, there is a map that allows for quick route planning to the warehouse. There is also a section on the site where one can learn about the news of the Redragon company.

After all these stages, the client had only one thing left to do – to build business processes and achieve stable profits from sales. The resource was created based on fully adaptive layout. Products can be viewed and ordered on both regular PCs and smartphones or tablets. Pages open easily in any popular browser: Mozilla Firefox, Safari, Chrome, Opera.

Results of the Business Site team for the Redragon brand

The interface (usability) turned out to be easy to use. Administration is performed easily and does not require professional skills. The page loading speed is high, and an increased level of resource protection has been created. Navigation has been developed for maximum user convenience. The functionally created online store helped:

• strengthen the brand’s position in the market of goods and services;
• attract new partners and clients;
• significantly increase profits.

After launching the online catalog at the client’s request, we promote the resource to the top positions in search engines using SEO, contextual advertising, SMM, and email marketing. We also engage in content updates and the addition of new technical features.

If you need the creation of an online catalog or a turnkey website, platform updates, or redesign, you can always contact the Business Site web studio.