Vasilevi Pirogi Bakery online store: three-level structure, filter and order pies in one click

Bakery ‘Vasilevi Pies’ is located in Kyiv. Among the assortment: pies with sweet and savory fillings, cheesecakes, éclairs, brownies, and combo sets for gourmets. The total assortment includes 31 different types of pies, 62% of which are delicious, high-quality, and natural fillings.

The online store of the bakery was created to allow lovers of quality pastries and desserts to order their favorites with delivery in Kyiv, whether it’s a whole pie or slices of different ones.

How did the website development by Business Site start?

The SEO specialist of our web studio prepared the semantic core to ensure effective indexing by search engines. A three-level structure was also proposed and implemented. After the structure was approved, a prototype was created, unique texts were written for the sections of the website and product cards.

Why was a three-tier structure chosen and created for the website?

This allows website visitors to familiarize themselves with the general assortment, offerings from each individual category (for example, “Sweet Pies”), and within each category, use a filter to choose delicious fillings and pies they would like to order.

Tasks of the Business Site Web Studio Team

1. Create an informative and user-friendly online store for the bakery, as food orders should take only a few minutes. To save the customer’s time on filling out an online order form, an “Order Pies in 1 Click” option was created. In the pop-up window, it’s enough to leave a contact number for the manager to call back and take the order.
2. Combine the bakery’s corporate colors and make the website design attractive and enticing for ordering delicious and high-quality pastries.
3. Develop a convenient filter for selecting desired flavors with just one click.
4. Integrate the online store and the corporate website, where customers can order their favorite pies and desserts, partners can learn about collaboration terms, and those interested in working at the bakery can explore current job vacancies.

Stages of Developing the Online Store for “Vasilevi Pies” Bakery

1. Marketing Analysis. The marketing specialist from Business Site web studio conducted an analysis of competitors, identified strengths and weaknesses, and created a unique positioning for the bakery as a brand that stands out among other bakeries in the city (since the bakery currently operates locally).
2. Development of a Technical Specification. The project manager created a detailed technical specification, taking into account the client’s wishes and incorporating recommendations from the Business Site team.
3. SEO Adaptation. A semantic core was created for effective website promotion in search engines.
4. Design Development. The development was based on the existing corporate style: logo, color scheme.
5. Layout. Responsive layout was implemented for mobile, tablet, and PC versions.
6. Programming. The website was developed using the CMS OpenCart.
7. Setting up Redirects (automatic redirection from the old site to the new one), preparing meta tags for all website pages, configuring SMS notifications for customers who placed orders through the cart, automatic calculation of delivery costs based on the address, and automatic retrieval of reviews from Google My Business to the website.
8. Website Testing on Hosting. The correctness of each section, buttons, forms, and the relevance of links were checked.

What Else Is Important?

Special attention was given to ease of navigation on the website, including a clickable logo on internal pages, clickable contacts in the top menu of the homepage, quick access to the main menu and individual sections. Additionally, the cart displays the number of items added for ease of order creation.

Results of the Business Site Team’s Work

The website for “Vasilevi Pies” bakery is an online store where you can: independently order products online from a PC or phone, use the “Order Pies in 1 Click” button by leaving a contact number, learn about collaboration, and explore current job vacancies.
You can order an online store or corporate website for your company with a detailed individual design, structure, and functionality by submitting a request on the Business Site web studio website.