FPK marketing is a company that offers interesting ideas and solutions for advertisers looking to improve the quality of their applications and campaigns optimized for mobile devices. The main goal of the company is to provide clients with the best offers for monetizing their internet traffic with maximum profit. Since its inception in 2018, the company has successfully implemented 244 projects and is not stopping there.
Tasks for Business Site
A representative of the company approached us with a request to modernize the website, which involves changes in appearance, informational content, and functionality of the resource. The priority task for the web studio was to develop a solid design that inspires trust and confidence in clients. The client wanted the redesign to create a “WOW!” effect for visitors.
Implementation Paths
Color combinations have a significant impact on the opinions of visitors to web resources. The color scheme and tone always influence emotions and determine the overall attitude towards it. Considering the psychology of color, white and dark blue colors and their shades were used for the design of the resource. It is also worth noting that blue is quite universal; it inspires trust from visitors to the web platform and is considered the main corporate color of many popular companies.
In the updated resource for marketers, we implemented animated elements on the main page that positively affect conversion. The web studio specialists also updated the appearance of the text content, making it easy to read; refreshed sections to be more modern and high-quality; and optimized usability (simple and clear navigation was implemented).
