The company “Kedr House” has been engaged in the design and construction of turnkey buildings made of glued timber since 2008. In their work, the company’s masters use Finnish technology, which has proven to be reliable and economical. The company offers its clients cozy homes for living, year-round cottages, solid baths, insulation, and facade restoration.
Marketing Strategy
The multilanding developed for “Kedr House” was created to attract clients and receive orders for construction. To engage the target audience, family people aged 35 and older, the website features images of happy families and children in front of timber houses. On the main screen, along with the background image of a house, there is a ticker that draws the visitor’s attention to the main advantages of the company: a 10-year warranty, fast construction (from 65 days), and the possibility of installment payments. The landing page provides comprehensive information about the construction technology, the advantages of wooden houses, the stages of work, and answers to frequently asked questions. Standard options for buildings are offered, and there is a possibility to calculate the approximate cost for one’s project. The site is perceived as expert and trustworthy. A separate landing page has been created for each of the 4 types of services: summer houses, homes for living, baths, and facades. To capture the target audience, buttons are provided to call a feedback form with offers to select a house project, receive a consultation, visit the office, obtain a catalog, learn about seasonal offers, and subscribe to the newsletter.
Design Features
The landing website is designed using green and brown shades, which are associated with eco-friendliness and wooden timber – the main building material. The design features a large number of photographs of wooden houses that evoke a sense of coziness and relaxation for those who would like to have such a house or cottage. The overall style of the site is warm and family-oriented. The corporate style is even recognizable in the background images, which depict geometric shapes similar to the logo. The same technique is used for hovers. Specifically for the site, the designer created sets of icons, schematic images of houses, timber structure, and designs for thank you pages and 404 pages. Animated effects are used for maximum engagement. For images with building options, hovers are designed to display the main characteristics of each building.
