Case on SEO-promotion of the website of floristry and decor studio

client logo1 Style Decor project case

Client: Style Decor wedding floristry and decoration studio

Product: wedding decorator services

Geography: Kyiv and Kyiv region

Target audience: individuals and legal entities who need to decorate a venue for any event or celebration, primarily for weddings

Keywords in TOP-10 before promotion: 5

Keywords in TOP-10 after promotion: 50 out of 60

Promotion period: September 2017 – August 2019

Unique visitors per month:

Before promotion

100 people

After promotion

1100 people

Order SEO promotion with a high result

Stages of SEO promotion

01 Preparing the site for promotion

To start promoting a website, it needs to be created. This is exactly what was done in the initial stages, gathering crucial information from the client and analyzing vibrant and intriguing options from competitors. The new website subsequently became a trendsetter in this domain.

list of services;
company information;
benefits of collaboration;
stages of cooperation;
company team photos;
client testimonials;
examples;
price list.

When creating the website, we optimized images, accelerated loading, switched to a secure https protocol, and configured robots.txt and sitemap.xml. The work on the site also included the development of an administrative panel for the company’s convenience when independently placing new materials in the portfolio or on service pages.

02 Customizing analytics

It’s impossible to discuss the work done without specific KPIs. To track changes on the website, all standard indicators were used:

Google Analytics;
Google Search Console (webmaster panel);

In other words, all necessary SEO tools from the Google search engine were utilized, which is the primary search engine in Ukraine.

The translation retains the original HTML structure and provides an accurate representation of the content in English.

03 Semantic core

Wedding decorator services are seasonal. Often the peak is in spring-summer-autumn, when the weather conditions are favorable. In winter, however, these services are not so much in demand. To reduce the impact of seasonality on attendance and the number of orders, it was decided to expand the range of services, adding those that are not related to weddings, but are related to decor: New Year’s corporate parties, decorations for holidays, decoration of shopping and entertainment centers, etc.
As a result, 60 main promoted keywords were identified and tracked throughout the project.

04 Internal optimization of the promoted site

The work on website promotion always starts with on-page optimization. In the case of the Style Decor company website:

added “breadcrumbs” for easier navigation between portfolio sections and services;
fixed pages with 404 errors;
performed interlinking between pages;
set up redirects from the old website to the new one;
eliminated duplicates;
made human-readable page addresses (URLs) and shortened them;

The translation retains the original HTML structure and provides an accurate representation of the content in English.

05 External SEO optimization

Gradual website promotion is achieved by increasing external links on thematic resources, that is, using the “white hat” link building method. For this, in the initial stages of strategy development, we analyzed the websites of the main competitors, identifying primary portals for placing expert articles with a backlink. Work on the website continues, but it has a seasonal nature, which is determined by the specifics of this business sector. That is, the main placements occur half a year annually, when the demand for wedding decorator services increases.

06 Site and project features

In the initial stage of the project, there was a lot to accomplish:

design and create a new website;
correctly transfer data from the old site without losing the already existing minor positions in search results;
skillfully develop the SEO structure and perform optimization.

Since the previous contractor had already consumed the client’s time, the work was carried out as quickly as possible. Therefore, the foundation of the website was ready in 4 weeks.
An essential task in this project was to annihilate the business seasonality. This was achieved by ranking secondary queries for the client, such as “corporate decoration” and “New Year’s decoration”, to the top.

Style Decor project case

Introductions

Goals and Objectives of SEO Promotion