Case on SEO-promotion of the corporate website of Yulaizer

Client: YULAIZER™

Website: https://ulaizer.com.ua

Product: Inhalers and medications for the treatment of respiratory illnesses

Geography: All of Ukraine

Target Audience: Parents

Keywords in TOP-10 before promotion: 0

Keywords in TOP-10 after promotion: 45 out of 87

Promotion Period: January 2017 – October 2019

Unique visitors per month:

Before promotion

150 people

After promotion

33200 people

Order SEO promotion with a high result

Introductions:

Yulaizer™ is a world-renowned brand of inhalers for home use. The website of inhalers was developed in order to inform potential buyers about all the advantages of the products. It is not a classic online store or online pharmacy, but a kind of "showcase" of the medical brand and at the same time a site with useful information for ordinary customers.

At the time of application the site was just created, there was almost no traffic. As is often the case when creating a website, the manufacturing company was not interested in the process of optimizing the site for search engines. Therefore, in the process of work we had to make adjustments to the structure and perform technical improvements.

At the time of our work we had to make adjustments to the structure and perform technical improvements.

Stages of SEO promotion

01 Improving the site before promoting it

Since the website was just created and not well-optimized for search engines, many improvements had to be made, including:

Changing the domain and hosting;
Enhancing usability for visitor convenience;
Correctly configuring robots.txt and sitemap.xml;
Optimizing the performance of various scripts.

02 Customizing analytics

It’s impossible to talk about any results without tracking specific metrics, so we did the following:

Installed Google Analytics and set up goals;
Added the website to Google Search Console (Webmaster Tools);
Configured the connection between Analytics and Search Console.

03 Semantic core compilation

This is a critical moment that sometimes leads to restructuring the website based on user queries.
In this case, after clustering and distributing keywords across pages, we had to add several new sections.
In the future, to monitor the dynamics of SEO promotion, we used 87 key queries.

04 Internal optimization

Since the website was new and we were filling it before gathering the semantic core, we had to overhaul almost all of the content component. It was essential to write in plain language and provide maximum useful information to the visitors. Additionally, we:

Optimized title, description, header tags (h1-h3) for the collected keywords for each page;
Optimized images without loss of quality and added tags for search engines;
Implemented “breadcrumbs”;
Created a well-structured and user-friendly interlinking between pages;

Removed pages with internal redirects;
Eliminated pages that returned a 404 status code;
Migrated the website to a secure HTTPS connection to enhance loading speed and trust;
Implemented microdata markup.

All of these actions made the website more user-friendly and search engine-friendly.

05 External SEO optimization

Before commencing active external optimization, we conducted an analysis of external links, which were practically nonexistent since the website was new, and analyzed the links of competitors. This allowed us to develop an optimal link-building strategy. Subsequently, we systematically increased the link mass, taking into account thematic relevance and regional factors.

06 Additional features of the project

Having an online showcase is good, but it’s even more beneficial for the end customer when they can find specific places to purchase the products and accessories or medications they are interested in.
Additionally, this will increase demand among the manufacturer’s dealers, which will have a positive impact on overall sales. To achieve this, we added trigger buttons on the website that redirect visitors to a list of nearby pharmacies with the desired product.
Furthermore, product cards with links to relevant pages were placed on each main page. When viewing detailed information about a medication, users could quickly navigate to the desired product.

The website is available in three languages, so all content-related work was performed in triplicate. However, this was one of the reasons for the consistent growth in traffic.

Results of SEO promotion

Monthly traffic grew from 65 unique visitors per day in September 2018 to 4000 unique visitors per day in September 2019. That’s a growth of over 60 times!

During this period, 62% of the tracked keywords made it into the TOP-10.

Style Decor project case

Case study on the Ost-West Express project

Customer feedback

In the era of internet technology development, one cannot afford to stand aside. As a progressive international pharmaceutical corporation, we constantly have the need to create new web resources that help promote our products among the target audience.
With over 2 years of collaboration experience, we can commend “BUSINESS SITE” as a reliable and responsible partner in the field of internet marketing and web project development for our corporation.
We extend our gratitude to all the experts at “BUSINESS SITE” agency who have contributed and continue to contribute to the promotion of products by “Yuri-Pharm” Corporation in the digital environment!

Want the same result?

Apply and we will contact you soon!

Send a request

Yulaizer project case study