“Private Label Development” is a Ukrainian company that has been engaged in the development of pharmaceutical products to order since 2014 and provides a full range of services for pharmacy chains. The company’s goal is to improve the quality of life for patients by providing them with affordable medications.
Tasks for Business Site
Representatives of Private Label Development approached the web studio “Business Site” with a request to create a corporate website from scratch, focusing on a maximally modern design.
Turnkey Website Development for Private Label Development
The creation of the website was aimed at presenting the company’s activities and all its products on the internet. It was important to launch a site that would meet the following requirements:
- generate good profit;
- reach a wide audience of new clients and partners;
- be as simple and understandable for users as possible.
What the “Business Site” Team Did
We created a corporate website on one of the most popular CMS among developers – WordPress. The programmers of the web studio implemented all the functions that are possible on this CMS. Having thoroughly familiarized themselves with the specifics of the business, the designer studied the corporate style of the company and developed unique website layouts in accordance with the client’s requirements and wishes. A unique and memorable appearance of the website was created, highlighting the company’s advantages and instilling trust in the company.
To adapt the site for the maximum number of visitors, we performed programming layout and tested it. The loading speed according to PageSpeed Insights is above 70 points. This procedure was necessary for the correct and fast display of the site on tablets, phones, computers, and laptops with different screen resolutions.
The specialists at Business Site actively worked on internal SEO optimization, which the client requested to focus on. We gathered a semantic core, registered the site in search engines, and set up Google Search Console, Google Tag Manager, and Google Analytics. The company Private Label Development was registered in Google Business Center and optimized for key queries. It can be said that the basic SEO optimization has been performed in the best possible way and is already yielding good results. All the material on the site significantly increases behavioral factors and conversions of the web platform.
Bringing the online business to a new level was not without setting up analytics, which relates to effective tools for assessing traffic quality, visitor behavior, etc., and its results are used on a regular basis.
