The company “Tria” is engaged in the sale of agricultural machinery and spare parts on favorable terms: new and used, leasing, trade-in, individual financing conditions. In numbers about the company: over 25 types of agricultural machines, 5 representatives across Ukraine, 12 years in the market, official dealer of 7 global manufacturers.
Goals and Objectives
Representatives of the agro-company approached the web studio “Business Site” with a clear and understandable task: to conduct a deep redesign of the website, work on style and functionality. Achieve maximum user response through the correct and easy presentation of key information and advantages. Facilitate visitors’ acquaintance with the product catalog and spark interest in cooperation and the purchase of agricultural machinery. Develop ways to capture the target audience and simplify the method of communication with company representatives.
Implementation Paths
To create a selling corporate website, it was decided to implement the main pages in the landing page format: bright photos, triggers of advantages, capture forms. A lot of attention was paid to the stylistic design: as is appropriate for a corporate website, the design should reflect the company’s corporate identity. On each of the internal pages, ways to capture the audience were thought out. Visitors arriving here should immediately notice the company’s advantages and understand that their assortment definitely includes the sought-after machinery or spare part. In this regard, a separate labor-intensive task was allocated to develop product filters, which turned out to be not so easy to implement on the WordPress platform.
Development Result
As a result, a solid, modern, and user-friendly website for the agro-company was created. It became easy to navigate despite the still large amount of information, sections, and internal pages that the creation of a website for a large company entails. The main page features a slider with a large product image and functional buttons for navigating to catalogs. The horizontal menu presents the main categories that facilitate product search. The header includes a search bar, links to social media pages, an interactive phone number, and a button with a form for ordering a callback. Thus, target visitors interested in purchasing products (farmers, dealers, wholesalers) can easily contact managers, regardless of the device they used to access the site.
