“Master” is a manufacturing enterprise that has its own production line and offers the supply of high-quality paving slabs without markups. The company’s goal is to provide the population with high-quality paving slabs of the “Old Town” model, adhering to the necessary dosage and production technologies. The company also guarantees its clients large volumes of supply in a short time.
The management of the enterprise contacted the web studio Business Site with the aim of creating a page that clearly and concisely presents information about the products.
From the client, our specialists received the following tasks:
- increase advertising effectiveness;
- attract new clients;
- obtain a high-quality and maximally understandable one-page website for an optimal budget.
In developing the landing page, we created a full-fledged personal account on the platform (CMS): WordPress. The convenient admin panel allows even inexperienced users to edit, add, or delete website content. The specialists at Business Site created simple and understandable navigation.
Marketing Strategy
For the convenience of clients, we optimized and adapted the site for any devices (tablets, phones, PCs). The resource contains all the necessary information about paving slabs (product description, advantages). Business Site created the correct logical structure of the landing page, which encourages visitors to take specific actions: choose the required thickness and color of the slabs. To perform the target action and capture the audience, there is a brief form “Order a Cost Estimate” on the one-pager. All necessary product characteristics are indicated in a convenient format. The “Contacts” section will help clients and partners find a phone number for communication.
Design Features
One-page website for the supply of paving slabs is designed in a contrasting color scheme, taking into account the characteristics of the target audience. Additional emphasis is placed on the products: the main colors of the slabs resonate with the shades of the site. A small gallery of completed projects is included.
