The multilanding was developed for the international employment agency HRQ United. Founded in 2012, the company has a government license in the UAE and officially employs citizens of the CIS for work in the countries of the Persian Gulf. To present services and attract clients to the HRQ United agency, a sales website was created, consisting of a main page and four internal pages. This segments the target audience: visitors interested in employment abroad land on the main page, while the internal pages are aimed at job seekers looking for work in the UAE, Qatar, Oman, and Bahrain, respectively.
Marketing Concept of the Website
The potential clients of the company are young people aged 20 to 30 with knowledge of English, residing in the CIS countries, who are interested in official work abroad. To attract their interest, the website features relevant information: about job vacancies, employment specifics, advantages of working in each country, living opportunities, and bonuses from employers. Emphasis is placed on the fact that official employment is provided, with guarantees and benefits for the job seeker. Client testimonials are placed on the main page. A blog with news about the company and fresh job vacancies has been implemented.
To convert a visitor into a client, feedback forms are provided with the option to attach a resume.
Features of the Website Design
Landing page is designed using the corporate colors present in the logo: blue, white, red. The design features thematic images of attractions in the Persian Gulf countries, advantages of living and decent work, and recreation on picturesque coastlines. For easy perception of information, corresponding icons have been drawn. Animation effects have been applied. A convenient, intuitive interface has been developed. Information is compactly placed on the page. Functional buttons and information about discounts are highlighted in red.
