Marketing Strategy of the Landing Page
This aesthetic and easy-to-perceive landing page is created for the training center “Beauty Image”, which conducts training courses in permanent makeup and microblading. The “Beauty Image” studio successfully combines theoretical and practical parts in training, provides students with all necessary materials, and issues an international diploma upon completion of the training, giving it an advantage over competitors. The selling landing was developed to attract students to the studio and register new clients for courses.
The target audience includes both beginners in the beauty industry and specialists wishing to improve their qualifications and hone their skills. To interest and motivate them to enroll in the training course, we placed the main information in the foreground: about the location of the training, cost and specialization of the courses, and their duration. An element of attraction is the discount, which expires in 3 days.
In each block with information about courses for professionals and beginners, there is a registration button that, when clicked, brings up a feedback form. Additional consultation is provided via phone and in the Viber app.
Design, Color Scheme
The selling page for the training beauty studio is designed in an aesthetic combination of powder shades, marsala, and bright fuchsia, which highlight the key elements of the page. The background of the landing is implemented in light shades with the addition of an ornament and a print consisting of the iconic part of the logo. Each new block is visually separated from the previous one, without disrupting the harmony of perception. Smooth, unobtrusive animations are used. The landing page is designed as an easy-to-perceive page that is associated with beauty and the cosmetology industry. Large, detailed texts that are important for SEO promotion of the page are hidden in modal windows under the button “What you will learn”. An unconventional photo gallery is used for visual design, which looks organic within the chosen theme.
