Web design in the style of Apple has developed and evolved over several years, starting in 1996. As the name suggests, the design idea belongs to Apple Corporation: this style was used to design the website and product interfaces. Apple-style web design has gained wide popularity due to its minimalism and focus on the specific product.

Distinctive Features of Apple-Style Web Design

  1. Strict hierarchy in the composition of elements. The main priority is the product image. A high-quality, clear, large photograph is placed in the center of the page and surrounded by white space. In the best traditions of minimalism.
  2. The color palette usually consists of three shades: black, white, and gray. Unlike flat style, gradients, shadows, and volume rendering techniques are widely used.
  3. Characteristic fonts. Headings are designed in Adobe Myriad, regular text in Lucida Grande.
  4. Content. The main page of the site contains minimal information. Detailed descriptions are provided on separate pages. There is no effect of oversaturation. The user selects the information that interests them.
  5. Technical features. Apple design is focused on HTML 5 format, using modern design standards. Flash is not used on the official Apple website.

apple web design Apple style website design

What Sites Is It Suitable For?

Website design in the Apple style is an ideal way to present a product or service. This style is often used in the design of online stores, landing pages, promo sites dedicated to any type of product: from educational courses to real estate sales.
Here is how the Apple-style design looks for software sites:

  • Jumsoft http://www.jumsoft.com/money/
  • Versionsapp https://versionsapp.com/

The design of these sites uses the characteristic colors of the style – gray, black, white. As a result, the navigation menu is almost invisible. The user’s attention is drawn to the product, presented with a bright, colorful image. Contrasts are used to highlight download and purchase buttons. The content is presented briefly, structured, accompanied by icons and images. The design is volumetric, with mirror effects and shadows.

Apple style is not suitable for information portals, blogs, portfolios, or sites dedicated to creativity.