A marketplace is the quintessence of a classic online store and an inexhaustible wide range of products. The main feature of marketplaces is that, unlike regular online stores, they not only sell their own products but also provide an opportunity for other sellers. Thus, you can create your own online store based on the Prom marketplace and sell your products on a site created using this marketplace’s service.

Marketplaces like Rozetka and Epicentr do not provide functionality for creating your own websites. Instead, they offer their branding platform and a level of trust among customers. Each marketplace has its unique advantages and disadvantages that complement each other. This balance has made marketplaces a popular channel for selling products and an effective solution for starting a business in Ukraine.

Despite the fact that when working with marketplaces, you don’t necessarily need to create your own website, the need for marketing activities doesn’t disappear. By turning to Business Site for social media advertising, you can achieve the desired target traffic to your Prom store and increase conversions. However, social media is just one of the marketing channels used on marketplaces.

But how can you start selling on Rozetka, Prom, Hotline, Epicentr, and others? What do you need to do for that? We will discuss this and much more, but first, a little statistics.

Why Businesses Choose to Sell on Marketplaces

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As mentioned earlier, marketplaces are massive online stores that provide businesses with the opportunity to sell their products without the need for their website. Marketplaces like Rozetka or Epicentr offer thousands of products from different categories, making them a universal solution for consumers. Loyalty to marketplaces benefits businesses since they don’t need to prove their reliability – the marketplace has already done that for them.

Speaking of the opportunities that marketplaces offer to their partners, we can’t ignore the numbers. According to reports for 2023, the attendance figures of the most popular marketplaces in Ukraine are as follows:

Name Visitors/Month Number of Products
ROZETKA 42.1 million 3.9 million
Prom 51.1 million over 100 million
OLX 69.8 million over 12 million
ALLO 8.9 million Over 2 million
Epicentr 21.6 million Over 2 million

Looking at this statistics, it becomes clear why entrepreneurs are interested in selling products on marketplaces. Thanks to their universality, such services are in high demand among consumers because you can buy almost any products on a marketplace. However, such a profitable offer as selling products on a marketplace has not escaped the attention of other businesses, so the level of competition on marketplaces is extremely high.

To effectively sell your products on marketplaces, you not only need to meet the requirements for product listings on individual services but also use all possible marketing channels to attract customers. This is a complex and meticulous process, but Business Site knows how to help you.

Checklist: How to Sell on the Most Popular Marketplaces in Ukraine

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Sales on marketplaces have become a vital part of the business strategy for many entrepreneurs and companies in Ukraine. With the growth of online commerce and increasing online purchases, marketplaces have become a powerful tool for expanding your customer base and increasing sales volume. However, each individual marketplace has its own requirements for listings, marketing channels, and promotion methods.

Business Site has prepared a checklist for you on how to sell on Rozetka, Prom, Hotline, and Епіцентр. If you’ve been wondering how to start selling on the most popular marketplaces in Ukraine, the answer to your question looks like this –

Selling Products on Rozetka: Features and Marketplace Requirements

Selling products on the “Rozetka” marketplace is an excellent opportunity to reach new customers and increase sales volume. However, this process starts with creating high-quality content that meets the platform’s requirements and standards. In this material, we will discuss in detail how to deal with the most challenging part of selling on “Rozetka” – preparing content.

When creating a product card on “Rozetka,” it’s important to pay attention to several key aspects.

  1. Start with the product title, which should be informative and include the brand, product model, and, if possible, the article number. It’s also essential to replace complex symbols with simpler ones available on the keyboard for ease of search.
  2. Next step is adapting the product specifications to “Rozetka” standards. For example, if your description includes the specification “RAM,” it will be renamed to “Operative Memory Capacity.” This will make your product more understandable to potential buyers.
  3. Equally important is correctly specifying units of measurement, if they are present in the product description. For example, “10 kg” or “5 cm” should be accurately written.
  4. The product description provides an opportunity to provide detailed information about its features, functions, and accessories. The text should be informative and free of errors. If the product doesn’t require additional description, this field can be left empty.
  5. Product photos play a crucial role in its presentation. Each product card should include at least one photo. The first image should be of high quality, with good color reproduction and on a white or transparent background. It’s important to avoid watermarks and logos on the photos. You can provide photos from different angles and at various zoom levels.

It’s important to note that using your own brand and logo in product descriptions on “Rozetka” is not allowed, as it’s direct competition. Therefore, you’ll need to create a new name for your online store and change the logo.
By following these requirements and recommendations, you can optimize your content to the maximum and increase the chances of successful sales on this popular platform. Over time, with experience and result analysis, you can more accurately adapt your content and increase its effectiveness.

Selling Products on Prom: Features and Marketplace Requirements

Selling products on the “Prom” marketplace can be successful if you prepare product descriptions correctly and adhere to the requirements of this platform. Here’s how to create an effective listing on “Prom,” taking into account the characteristics of different categories:

  1. When creating a listing on the “Prom” platform, it’s essential to pay attention to several key aspects to maximize its effectiveness. First, you should provide basic information, such as the product name, availability, price (including any promotional offers if available), dimensions, and available payment and delivery methods.
  2. In the “Product Description” section, you need to provide detailed information about the product. Start with basic characteristics, such as gender, material, and other parameters that may be important to potential buyers. To increase the likelihood of a successful sale, emphasize how the product can be useful to the customer and what advantages it offers. Use trigger words that can grab attention and support your claims with facts.
  3. For a better understanding of the product, it’s recommended to add video reviews that can help potential buyers get a more detailed view of the product. Structure the text using lists, bullets, or infographics to make the information more readable and highlight key points. Avoid inserting links to other resources, except for YouTube video reviews, and don’t add links to unrelated products or categories.
  4. Check the listing for grammatical and punctuation errors, as proper formatting and correctness are essential for building trust with customers. Don’t forget that proper categorization of the product and filling in the characteristics in accordance with the platform’s requirements will help increase conversion through more accurate search and filtering. If you have positive customer reviews, showcase them or provide screenshots to enhance trust in your listing.

By following these tips and considering the characteristics of different product categories, you can create effective listings on the “Prom” marketplace and attract more customers. Remember that high-quality and informative product descriptions can increase conversion and customer trust.

Selling Products on Епіцентр: Features and Marketplace Requirements

Selling products on the Ukrainian marketplace “Епіцентр” can be successful if you understand its features and follow specific recommendations. Here are key points for effective sales on “Епіцентр”:

First, it’s necessary to conduct a market analysis and understand the needs of buyers on the “Епіцентр” platform. This will allow you to select products that will be in demand. Keep an eye on current trends and seasonal collections, and try to offer unique products or brands that stand out among competitors.

Pricing also plays a crucial role. Analyze your competitors and offer competitive prices. Keep in mind that “Епіцентр” customers expect favorable offers and discounts. Regularly update prices and actively participate in promotions and sales.

The choice of delivery methods is also important. Ensure fast and quality delivery, offering various options:

  • In-store pickup if you have a physical store.
  • Courier delivery with detailed information about delivery times and costs.
  • Collaboration with reliable transport companies for shipping products across Ukraine. Make sure to provide a clear order tracking process for customers.

The quality of products is the foundation of successful sales. Ensure that your products meet safety and quality standards. Provide detailed descriptions, including specifications, so that customers can make informed purchasing decisions.

Excellent customer service is an integral part of success on “Епіцентр.” Process orders quickly, respond promptly to customer questions, and provide support for returns or exchanges. Pay attention to customer feedback and strive to improve your service based on their comments.

Marketing promotions and the E-club program can be powerful tools for attracting customer attention. Advertise in the catalog, offer discounts and promo codes, and participate in events. This will increase trust in your brand and products.

Lastly, provide various delivery and payment options to meet the needs of different customers. Specify clear delivery times and service costs. These strategies will help you create successful listings and attract more customers on “Епіцентр.”

Successful sales on “Епіцентр” require a comprehensive approach that takes into account the platform’s specific features and provides a high level of service. Given the competition on the marketplace, continually analyze the market, monitor customer feedback, and evolve to achieve sustainable sales.

Selling on the Hotline Marketplace: Effective Product Promotion Methods

Hotline is one of the largest marketplaces in Ukraine, offering a wide range of products for home, construction, and renovation. To sell successfully on Hotline, it’s important to consider the following promotion methods:

  1. First and foremost, promotions and special offers are a powerful way to attract buyers’ attention. If you have discounts, gifts, or free services, be sure to share this information on Hotline. Your promotional products will be highlighted in the catalog, immediately catching users’ eyes.
  2. Secondly, participating in a promotional auction will allow you to increase the visibility of your products. Set a price per click on your offers, and they will appear higher in the search results ranking. Monitor analytics and adapt your strategy based on click statistics and their effectiveness.
  3. Collecting customer reviews and feedback is the third important aspect. Positive reviews and improved customer service will help you attract more buyers and maintain a good rating.
  4. The fourth strategy involves providing information about special deal conditions in your store. For example, indicate the availability of installment payments or the absence of commissions. This will help highlight your offer among Hotline competitors.
  5. Having a high store rating is the fifth important component of success. Strive to maintain a high rating based on positive reviews and quality customer service.
  6. Finally, analyzing competitors will help you understand what products and prices other sellers offer on Hotline. Make your prices competitive and find ways to stand out among other sellers to compete successfully on the platform. These strategies will help you attract more customers and increase sales on Hotline.

These methods will help you optimize sales on the Hotline marketplace and attract more potential buyers to your online store.
We’ve covered the basic principles of selling on the most popular marketplaces in Ukraine, mentioning their features and competition tools, but there’s more to discuss. In addition to personal promotion methods on marketplaces, there are also universal tools for achieving your desired performance. Let’s talk about them further.

How to Sell Effectively on Marketplaces in Ukraine: Universal Tools for Your Business

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Despite most marketplaces having their unique product upload and listing optimization requirements, there are universal solutions applicable to all marketplaces. Optimization is a crucial issue, but before you optimize a product card, you need to publish it.

But what if your catalog consists of several thousand products? This is where a product feed can help you.

What is a Product Feed and What to Consider When Creating It?

For successful integration with marketplaces, there are specific requirements for integration files, particularly for product feeds. A product feed is a structured file containing detailed information about the products offered by your store. It’s important to note that information about products and services must be provided in the official language in accordance with Ukrainian legislation.

Your product feed can be created in one of the following formats:

  • Hotline XML – A structured format that allows you to provide detailed information about the assortment, sales conditions, and delivery of your store’s products.
  • CSV, XLS – Not recommended for products in the “Clothing for sports and leisure” category. For such products, only the XML format should be used.
  • TXT – Text format with delimiters.

Before preparing a product feed, it’s essential to familiarize yourself with the Rules for Accepting Product Feeds, as non-compliance with these rules can lead to refusal of publication.

To upload an up-to-date product feed to the marketplace, you can provide a link to a file published on the internet or set up automatic scheduling for uploading. The file must be available for download via the HTTP(S) protocol; downloading through an HTML page is not supported. The use of authentication to access the product feed and the use of JavaScript for redirection or dynamic file loading are not allowed. Blocking the robot’s access to the file is also not permissible.

As a general rule, the size of the product feed should not exceed 150,000 products, with exceptions for categories that have separate restrictions on marketplaces. An XML product feed should not contain characters without graphical representation with ASCII codes ranging from 0 to 31, except for characters with codes 9, 10, and 13. The use of HTML markup is prohibited for all elements of the product feed.

A well-structured feed can not only expedite the process of uploading new products but also lead to sales through proper optimization of product listings. But how can you achieve such results with an existing feed?

How to Optimize Product Listings on Marketplaces?

To achieve significant sales volumes on marketplaces, it’s essential to maximize the optimization of information in product listings. Important steps in this process include the following:

  1. Keyword Usage
    One of the key aspects of optimization is the use of keywords that potential customers may use when searching for products. Special tools like Google Ads, SemRush, and Key Collector can help you find the most relevant keywords for your products. However, it’s important to avoid keyword stuffing to avoid violating search engine rules and lowering page rankings.
  2. Optimizing Images
    High-quality product images without watermarks play a vital role in attracting customers. The more images you provide, the better. Optimized images also contribute to better ranking in search results.
  3. Complete Product Information
    Marketplaces typically do not limit the number of characters in descriptions, so it’s desirable for the texts to be unique and informative. You can use services like text.ru to check the uniqueness of the product description.
  4. Sales Automation
    Using a CRM system helps save time on routine tasks, automate document processing, and gather statistics on traffic sources, allowing more effective business management.
Remember that each marketplace has its rules and restrictions, so it’s essential to familiarize yourself with their policies before starting sales on a specific platform. Active use of the described tools will help increase sales on marketplaces in Ukraine and attract more customers to your business. But what about pricing?

RRP: How to Sell on Marketplaces Without Dumping

Stepping away from the topic of optimizing product listings and returning to “primitive” human instincts, it’s undeniable that most customers buy where it’s cheaper. Dumping, meaning significant price reduction to increase sales or bankrupt competitors, has been used in trade for centuries and, strangely enough, even in the age of technology, this tool remains relevant. There are still sellers in the market who do not adhere to fair trade rules, but can you fight against it? Yes, with the help of RRP.

Recommended Retail Prices (RRP) play a significant role in product integration on marketplaces, helping to maintain retailers’ interest in a group of products. Typically, RRP is set by the brand or vendor, and it involves analyzing the niche and competitors, taking into account the average margin for the category. This approach is effective in various industries, such as electronics, plumbing, automotive products, and others.

The RRP system creates equal conditions for all retailers, providing them with the same prices for specific products. Regular price cuts in the market allow for identifying deviations from the established RRP, initiating negotiations, and correcting discrepancies. It’s important to note that competition now extends beyond just prices and becomes a battle of marketing strategies and customer service quality.
The recommended retail price (RRP) helps maintain retailers’ interest in the group of products. Sales above the established RRP can face problems, and pricing below can lead to a ‘price avalanche’ and a decrease in sales volumes. Setting a minimum retail price (MRP) additionally controls pricing, preventing prices from dropping below a certain level.

For the effective use of the RRP system, it is important to make a proper calculation and establish control, knowing the prices of goods in each partner store at any given time. Price adjustments and dealing with “violators” allow for compliance with established price norms. Tracking RRP is important because the market reacts instantly to price changes, and non-compliance with established retail prices can lead to losses for stores and a decrease in interest in the products.

Usually, suppliers of goods deal with regulatory issues in the case of dumping since it is within their power to influence the opinions and behavior of individual sellers. However, you should also monitor the RRP in your niche as this need is more than justified.

Firstly, if you identify sellers who are undercutting the price, you can contact the supplier regarding the situation, elicit their reaction or reconsideration of pricing policies. Secondly, if you are a supplier of goods yourself, by monitoring the RRP, you can control competition in your niche, ensuring a constant demand for your products without reducing the number of players in the market.

Summing Up

Successful selling on marketplaces in Ukraine is the result of careful planning, optimization, and the application of the right tools. Each marketplace has its own specifics, and understanding them will help you effectively use the platform to grow your business.

Optimizing product listings, participating in promotions, advertising, automating business processes, and paying attention to social media – all of these are factors contributing to sales growth. However, it’s important to remember that there is no universal recipe for success. You need to constantly analyze the market, study customer needs, and adapt to changing conditions.

In addition to the aspects mentioned above, focus on customer service quality and meeting their needs. Satisfied customers become repeat buyers and recommend your store to others. Reputation and trust are key components of long-term success on marketplaces.

Make your business unique, provide outstanding service, and follow the advice and recommendations presented above. In this way, you will increase your chances of thriving and increasing sales on marketplaces.