Development of an Online Store for Beauty Products on CMS OpenCart

Beauty Trends — an online store for original perfumes and skincare cosmetics. With over a hundred items in the assortment, when deciding how to implement the showcase — as a catalog site or a full-fledged store on CMS OpenCart — the second option turned out to be more preferable and functional.

What the Client Wanted

The client who ordered the development of the Beauty Trends online store had a general idea of what they wanted to achieve. However, they were not familiar with the technology stack available on the web, so after detailed discussions about the details, we collectively decided to implement some of their ideas not immediately, but in the process of developing the platform. In the first version of the store, it was important to achieve:

• A convenient catalog with filters for various product characteristics;
• A cart with optional choices for payment methods and order delivery;
• A personal account with purchase history and a loyalty program;
• A simple administration panel for managing the assortment and prices.

How we worked on the online store for perfumes and cosmetics

Based on the goals and objectives that the client wanted to achieve by launching the online store, we decided to use the OpenCart CMS as the foundation. Website development on this CMS for online stores allows for the creation of a project with all the specified features quite quickly. Moreover, the support for extensions and plugins ensures the flexibility and scalability of the store in the future, for example, in case of expanding the assortment or adding interactive features for users.

In order to fix the client’s expectations, accurately calculate the timelines and costs for website development, we prepared a technical specification and agreed on it with the client. In this document, we describe everything—from the type of platform to the shade of buttons on the site, and we also took into account all trends in online store development.

After settling all formalities, several specialists immediately got to work. The parallel work of the designer and developer significantly accelerated the process. When the client approved the design layout and the layout designer joined the work, the SEO specialist simultaneously completed their part of the work. We always incorporate the foundation for SEO promotion of websites into the development stage; this foresight makes the optimizer’s job easier in the future and speeds up the ranking of pages in search results.

Upon completion of the work, our testers checked everything, and the project manager presented the site to the client—showing how the site looks and works on computers and various types of mobile devices. Only after ensuring that there were no errors and all the requirements of the technical specification were met, did we launch the site and provide the client with access for administration.