Personalized customer dialogue is a surefire way to achieve the desired action, whether it’s purchasing a product or subscribing to services. Most users would like to receive expert advice on topics that interest them, but in current circumstances, spending time calling a store manager is an unaffordable luxury.
Often, due to uncertainty in their choice, potential buyers refrain from making a purchase, leaving their shopping carts full. You can reduce the percentage of such cases by offering every website visitor or store page visitor the opportunity to conveniently communicate with you or your employees. There are many services for this purpose, but not all of them can provide quality communication.
Integration of an Online Chat on a Website: Relevance of the Solution and Its Results

Live communication is the main tool, product, and service that has not lost its demand since the dawn of humanity. The need for communication is ingrained in us by nature, so why not make it a business tool? This is what the creators of the first online chats thought, which over the years have evolved into social networks.
Today, well-established communication saves time. Time is what customers value most. The ability to receive fast and high-quality advice from a specialist who answers questions clearly significantly saves the customer’s time and, thereby, increases their motivation to make a purchase. But is this really the case? The answer can be found by looking at the statistics:
| Result | Value |
| Increase in conversion | 10-30% |
| Improvement in customer service | 20-30% |
| Reduction in response time | 50-70% |
| Increase in customer satisfaction | 20-30% |
| Increase in repeat purchases | 10-20% |
In HubSpot’s study, “How to Use Chatbots to Improve Customer Service,” experts explain the effectiveness of using online chats through the following factors:
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User Convenience
Online chat allows users to get help in real time without leaving the website or application. This can be especially useful for users who have questions or issues that require quick resolution. -
Availability
Online chats are available 24/7, meaning users can get help at any time of day. This can be particularly important for companies that operate in different time zones. -
Cost-effectiveness
Online chats can help companies reduce customer service costs, as they can replace or reduce the number of human operators. -
Increased Customer Satisfaction
Studies show that users interacting with companies through online chats are more satisfied with the service than users who interact with companies in other ways.
The study also notes that the effectiveness of online chat usage can be significantly increased with proper implementation. To achieve this, the following factors should be considered:
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Goals of Online Chat Usage
Before implementing an online chat, it is important to determine the goals it will serve. This will help choose the right type of chatbot and develop effective user interaction scenarios. -
Chatbot Quality
The chatbot should be well-written and trained to provide accurate and useful answers to user questions. -
Employee Training
Company employees should be trained in using online chat so they can effectively assist users when needed.
Chat for the Website: Top 5 Services for Customer Communication

Earlier, we discussed the effectiveness of online chats. Statistics based on HubSpot’s report indicate that online chats are not a novelty but a popular and effective tool that has become a real trend. The popularity of this tool is one of the driving forces of progress, and therefore, the variety of services offering their tools is not surprising.
As we mentioned, the main value today is time, so Business Site has compiled the top 5 best services for effective communication with your customers. The list of services, their advantages, and capabilities looks like this –
HelpCrunch
HelpCrunch is a platform for online chat and customer support that allows companies to provide real-time assistance to their customers. The service offers a wide range of features and capabilities that help companies improve customer service and increase customer satisfaction.
HelpCrunch is a Ukrainian multifunctional service for businesses. The popularity of this service is due to the features it offers. Speaking of HelpCrunch’s features, it’s worth mentioning:
- Multichannel Capability
HelpCrunch supports multichannel communication, allowing operators to interact with clients regardless of the social network that initiated the conversation. This is especially relevant for companies dealing with sales or consultations, as it enables them to reach a broader target audience compared to communication through a single channel. - Automation
HelpCrunch’s web chat includes automation features. You can create multiple communication scenarios with clients and integrate them into the chat for automated responses. By compiling a list of the most common questions and answers, you can significantly save the client’s time as they will receive information immediately after clicking the “Send” button. - Flexible Pricing System
Since HelpCrunch aims to provide services to businesses of all sizes, it offers a flexible pricing system. The “Professional” plan, which includes a website chatbot widget, 25 automated messages, and 5 chains of automated responses, is priced at $25 if used by a single operator. As for the unlimited monthly subscription for medium and large businesses, its cost is $620.
Skibble
Skibble Chat is a platform for online chat and customer support that offers several unique features, making it attractive to companies of all sizes. To compete in the Ukrainian market, the service offers some special features not available from competitors. These features include:
- One-Click Customer Database
The service allows you to build a customer database based on messages and orders in a multi-platform chat in just a few clicks. This is extremely convenient, as having data on the number of messages and actual conversions, you can set up remarketing for users who have already shown interest in your product. - Integration with Social Media
This feature enables companies to communicate with customers on their favorite channels, such as Facebook, Twitter, and Instagram. It can be an effective way to attract new customers and increase engagement with existing ones. The service also supports integration with Viber and Telegram, which is especially relevant when dealing with a diverse target audience. - Translation Feature
This feature allows companies to provide support to customers in their native language. This can be particularly important for companies serving customers from different countries. By using the translation feature, you can significantly expand your business’s target audience, achieving the desired level of loyalty by addressing customers in their native language.
For example, the service offers a 14-day free version for entrepreneurs and professionals who want to see the results of using the offered tools with their own eyes. After the trial period, you will have the choice between the completely free “Free” plan with limitations for one user, one widget, and no long-term message storage, the “Starter” plan with increased template messages and the ability to work with 5 users for 499 UAH, as well as the “Business” plan. This plan supports 9 message channels, up to 10 simultaneous users, and has no limitations on data storage in conversations for further analysis.
In addition to the listed services, Skibble also offers a unique subscription, the conditions and settings of which you can choose yourself by visiting the company’s website. This flexibility is highly attractive, and you can opt for the features you need to achieve your goals.
LEXX
The LEXX platform is a multifunctional service, with its primary product being a website builder. In our case, the unique feature of this service is the native integration of a chatbot, allowing you to communicate with customers simultaneously on three social networks and use the obtained information to generate further statistics.
When discussing LEXX’s features beyond creating a modern website and focusing on the advantages of the web chat offered by the company, one can conclude that the service does not differ significantly from its competitors. However, its uniqueness lies in its cost.
In addition to the basic service, the project also offers its customers the “Standard” plan, which includes integration with Viber and Telegram bots, telephony, and dozens of options for personalizing the website, including the ability to implement a product catalog with a limit of 10,000 items.
Gerabot
Gerabot is a Ukrainian chat service for the site and a designer of chat bots for popular messengers. The service offers extensive customization and widget functionality for the site, including: operator connection, chatbot connection, lead generation form, knowledge base, links to bots, messengers and company social media pages.
The key advantages of the service are:
- extensive options for setting up chatbots and chat for the site, non-linear interaction scenarios, data filling forms and lead generation, custom variables, personal user account;
- pricing of only active users of the widget, the tariff includes only those users who have started a chat, all other features of the widget (form of lead generation, knowledge base) are not taken into account;
- tags, audience segmentation, mailing by segments, chat groups, sales funnels and other tools of marketing interaction with users, crm system functions for managing leads and customers
.
SendPulse
SendPulse, a communication service, is one of the leaders in the modern market when it comes to facilitating comfortable communication between operators and customers. The main feature of SendPulse is that it was one of the first services to integrate generative artificial intelligence into its products. Thus, you have a choice: you can use a traditional live operator for customer communication or connect a conversational model whose responses will be based on information provided by you.
- Sales right in the chat: SendPulse’s tool supports integration with CRM, allowing you to integrate the sales function directly into the chat with the customer. This is convenient because your customers no longer need to switch from the chat window to a social network or website to make a purchase; all the capabilities are available in one chat window.
- Multilingualism: This refers not only to communication in the chat but also to the interface language. Thanks to multilingualism, you can communicate with customers from different countries using their native language. Multilingualism also opens up SendPulse to entrepreneurs from Europe and America, positively impacting the platform’s development pace.
- Analytics and informativeness: The chat collects all the information about your dialogue with the customer, from duration to message history, which can be stored for a limited time depending on your chosen plan. Thus, the tool can be used not only as a multifunctional communication channel but also as a data source for further analytics.
Jedidesk
Last but not least on our list is the Ukrainian service Jedidesk. Like SendPulse, it launched testing the use of language models based on artificial intelligence as soon as this tool became widely available. To compete in an already highly competitive market, Jedidesk offers its customers several special features, including:
- Free plan: Unlike most competitors, Jedidesk doesn’t only offer a trial period; the service provides a fully free plan with certain limitations. For instance, the number of requests to the artificial intelligence integrated into the company’s tools is limited to 50, there is no integration with social networks and chatbots. This plan is an optimal solution for businesses that are just starting their journey and want to explore the possibilities of web chats in their niche.
- Convenient analytics and tracking tool: In addition to the web version, Jedidesk also offers a smartphone application that allows you to stay updated on all data and events in your business. Jedidesk’s design and tools are adapted for mobile devices, ensuring you get all the information in a convenient format without limitations.
- Customer grouping for remarketing: Like other services, Jedidesk supports the ability to create customer groups in the client database. You can sort groups based on the outcome of the customer’s communication with your operator or generative AI. This function allows you to set up remarketing for specific target audience groups, based on the results of previous communication.
The market for web tools for communication between businesses and customers is gaining momentum, as the primary value for many customers is now the possibilities. Having the ability to specify the size of a sweater or the number of valves in the engine of a specific model, the customer feels involved and significant. This feeling brings in millions of dollars daily, ensuring the further development of the industry.
Among the best services for communication, according to Business Site, are those that have already implemented the integration of language models as functional features for chats. But is AI capable of delivering results?
How AI Can Improve the Quality of Your Customer Communication
Using an AI-powered chat operator can significantly enhance business communication with customers and provide several advantages compared to live operators. Here’s how AI can positively impact customer interaction:
- 24/7 Availability: AI-based chat operators can work round the clock without breaks and weekends. This means that customers can reach out at any time convenient for them, which is especially important in global business.
- Instant Responses: AI processes customer queries instantly and provides fast and accurate answers to frequently asked questions. This reduces waiting time and enhances the overall service perception.
- Processing Speed: AI-based operators can handle multiple requests simultaneously, reducing queues and response time for each customer.
- Personalization: Modern AI systems can analyze customer data and provide personalized recommendations and offers. This helps improve the customer experience and foster loyalty.
- Reduced Operator Workload: AI-based operators can handle routine requests and tasks, leaving complex and non-standard scenarios for live operators. This reduces the workload on staff and allows them to focus on more critical tasks.
- Time and Resource Savings: Using AI can reduce customer service costs as it doesn’t require payment to live operators. The efficiency of AI-based operators also cuts down request processing time.
- Continuous Improvement: AI systems can analyze customer communication data and improve their skills and efficiency over time.
In conclusion, it can be confidently stated that quality customer communication is the key tool for modern businesses. By providing customers with a sense of importance, you ultimately increase loyalty levels, which can play a crucial role in conversion.
The combination of quality communication, data analysis, and the ability to replace a live operator with a language model makes web chats an especially effective tool.
If you are not yet using chats as a source of data or a marketing tool, we recommend getting better acquainted with their functionality because effective and quality communication is the future of modern business.











