SEO promotion remains a powerful tool for attracting high-quality leads in any business sphere.
The Challenges of SEO Copywriting
Hiring such specialists comes with several significant drawbacks:
- High cost. Despite the relatively low cost of SEO copywriting services, for effective search engine optimization, these services require a considerable amount, resulting in monthly or longer-term expenses totaling thousands or even tens of thousands of dollars.
- Low expertise. SEO copywriters do not always deeply research the topics they write about and rarely delve into the specific nuances of the business for which they create content.
- Complex work organization. If your business requires dozens of quality texts each month, you will need to distribute this task among several copywriters. Each one will require a detailed technical task, reminders about deadlines, and quality control throughout the task execution. This also involves the standard processes of hiring and onboarding new employees.
The Emergence of Chat GPT and Its Significance for SEO
This development incorporates knowledge from hundreds of thousands of sources and can generate unique textual content, from scientific articles to literary works and poems.
In response to this trend, discussions about the safety of using such content for websites started to emerge: “Could a website be penalized by search engines for using AI-generated content?”
Many publications speculated that Google was developing a special filter to detect signs of AI authorship in textual content and subject websites found with such content to filtration, potentially leading to exclusion from the index.
On the same note, services were created where any text could be checked for signs of AI generation.
To finally clarify this issue, it is worth considering what representatives of Google have to say on this matter.
Google’s Position on Content Created by Artificial Intelligence
The best way is to refer to the primary source – Google’s guidelines:
https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
And for those who are too lazy to follow the link and read the entire material, here are some quotes:
The proper use of artificial intelligence or automation tools does not contradict our rules. This means that artificial intelligence should not be used to create content solely for the purpose of promoting a website in search results.
The use of artificial intelligence does not give content any special advantages. It’s just content. If it is useful, unique, and meets E-P-E-A-T standards, it can rank high in search results. If not, it won’t.
The approach is the same as for regular texts – for the text to be valuable to the user who will read it and not be a meaningless collection of keywords, it should be expertly crafted, and the source of creation doesn’t matter.
It doesn’t matter who and how it was created; the most important thing is the result and the value that the user can derive from this content.
Conclusions
- Using ChatGPT and other AI text models is entirely permissible when creating content for a website and will not lead to any sanctions from search engines (at least not from Google).
- However, it is important to understand that ChatGPT and similar text models are technologies that significantly simplify the process of content creation. Consequently, they enable the creation of higher-quality content, which in turn creates new, higher standards for content on the website.
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