Creating a website for a construction company

The events of the early 2020s became a powerful incentive for the implementation of digital marketing for construction companies, developers, and investment groups. Industry representatives, who were previously reluctant to invest in their online promotion, have now noticed the prospects of attracting customers from the internet.

What type of website to order for a construction company

Three types of websites can work for selling the services of a construction company:

• A brochure website,
• Landing page,
• Corporate website.

Brochure Website for a Construction Company

A brochure website for a construction company is the simplest and fastest option from the launch perspective. It’s also the least expensive, so it can be a temporary solution for the company’s online presence while the development of a complex multi-level corporate IT infrastructure is underway. However, for larger businesses, a virtual business card is often an image tool. It doesn’t attract new customers from the internet but allows offline clients to learn more about the company through a link found in a brochure or other printed promotional materials.

Landing Page for a Construction Company

A landing page for a construction company is a one-page website for selling a specific service. In terms of structure, it largely resembles a brochure website but with the caveat that the landing page’s structure is built around a single goal – to encourage the visitor to respond to the offer. If a brochure website for a construction company can provide information about the team, history, the landing page can become a platform for selling a single product or several. The focus is always on sales. Therefore, only information that contributes to sales is placed on it. It’s an ideal option for attracting customers, but it doesn’t work for a company’s image and PR. These sites are specifically oriented towards a particular segment of the target audience.

Ordering a landing page is important and profitable if you want to drive traffic to the page through paid advertising (contextual in search engines or targeted in social networks) and convert this traffic into real leads (applications, orders). To convert traffic into leads, several feedback forms are created on the landing page. Usually, there are 2-3 forms evenly distributed across the site, and each of them has its place (i.e., filling out such a form is the final step after reviewing, for example, a block of product advantages).

Corporate Website for a Construction Company

A corporate website for a construction company is a universal and best option for business in this segment in 2023. A full-fledged corporate website in 2023 can present both the company and each of its offerings in a favorable light. Behind the scenes of the user version of the corporate resource, a complex system of integrations may hide, allowing for sales automation, collecting and analyzing audience data, working with existing clients online, attracting new ones, and solving many other marketing tasks.

Stages of Creating a Website for a Construction Company

Therefore, when choosing any of the options described above, website creation will proceed through several sequential stages.

1. 1. Planning. Without a vision of the result, a good website cannot be achieved, so work on it always begins with planning. Planning, in this case, involves: analyzing the client’s goals and objectives, studying competitors, conducting surface or deep market research, forming a brief and technical task for development, creating a structure and prototype with detailed illustrations of each screen. Website planning will help avoid errors that can become the cause of ineffective SEO promotion and even paid advertising after the site is ready.
   2. Website Design. The attractiveness, usability, and clarity of the pages to the end user depend on how well the pages are designed. Therefore, it is very important that the design is built at the intersection of the user experience of working with similar interfaces (UI/UX principles) and visual trends. This is why the designer must carefully work out every detail – from the logo to the smallest button, and this takes time. The design of a website for a construction company should be in corporate colors. If there are none, they are created and then used not only for the website but also for any other online or offline manifestations of the company.

1. Programming. The development of functional capabilities almost always proceeds in parallel with the design work, which allows the website to be launched much faster than if done sequentially. For programming calculators, forms, feedback chats, integrations with databases, 1C, and other external products, programmers do not necessarily need to see a fully designed website; a detailed technical task is sufficient.
2. Layout. During the layout stage, design and functional framework are combined to create a complete website. After it is filled with content, final testing is conducted, and the full launch can proceed.
3. Testing and Launch. Before the website can be seen by the first visitors, it undergoes initial SEO optimization as well as several stages of manual and automatic testing. This is necessary to ensure functionality and compliance with the technical task’s requirements. Any errors found (e.g., non-functioning feedback forms) will be fixed before advertising is launched (which is crucial to avoid budget waste).

Cost of Creating a Website for a Construction Company: Factors Influencing the Price

The cost of developing a website for a construction company consists of payment for the hours of work of specialists involved in the process, as well as related expenses such as purchasing articles, images, hosting, and domain name registration.
Only by studying all the nuances and analyzing the requirements can you accurately estimate the development cost and determine when the website can be launched.

How much time specialists spend on their part of the work on creating a simple company website:

• Designer – at least a week to create a prototype and design;
• Layout designer – 2 days or more;
• Programmer – approximately 8-14 days to configure the CMS, connect plugins, integrate, and configure the site’s admin panel;
• SEO specialist – about 3 days, required for structuring, keyword selection, ordering texts, and meta tag optimization;
• Copywriter and content manager – about 3 days, depending on the amount of text needed for the website.

When the team receives an order for developing not just a simple company website but a multifunctional corporate portal for a construction company, other specialists can also be involved:

• Marketer,
• Analyst,
• Integrator,
• Editor,
• Tester,
• Product manager.

Examples of Websites for Construction Companies

Working in the digital services market, the BUSINESS SITE team has accumulated rich experience in developing websites for construction companies in Ukraine and other countries. We offer you several illustrative examples of how your website can be structured.

An example of a sales website for the construction company “Kedr” was conceived as a multi-landing page focused on selling the service of building houses from timber. Each page block works to make a sale: it engages, persuades, and addresses objections. This leads the user deeper into the sales funnel, resulting in good conversion rates and providing the company with potential clients from the internet.

This multi-landing page is concise but at the same time allows users to learn about both the offer and the features of the houses and the company. Contacts and the feedback form are always prominently displayed, which is important because searching for contact information in sections often leads to user time wastage and, as a result, potential client loss.

An example of a landing page for the construction company SkyTown, selling ventilated facades with installation, is a classic one-page website for a specific business direction. The only reference to the company is branding; otherwise, all content strictly focuses on selling the product following the previously mentioned scheme: engage, persuade, address objections. As a result, the company receives targeted inquiries.

For contacting the company’s representatives, we provided a wide choice. If such a choice exists, it is important to provide it, thus increasing the chance that website visitors will reach out through one of the contacts for consultation.

A corporate website for the project and construction company LIBID is another example of a functional website. It features a catalog of offerings, detailed information about the company, a portfolio presentation, and contact details for feedback. The website is structured in a way that its capabilities can be expanded as needed, allowing for the addition of informational and commercial pages. However, even without scaling, it works perfectly for image building, sales, and PR campaigns.

The corporate website of the trade and construction company SkyTown is developed on CMS WordPress. It presents both the company and its services while also focusing on image building and PR. This makes it a full-fledged digital marketing tool and an effective channel for customer interaction on the internet. The website is optimized for SEO and performs well in search engines, bringing the company targeted traffic and, consequently, inquiries from potential clients.

What type of website does your company need? Is it advisable to order a landing page to drive traffic and convert that traffic into leads, or do you need a corporate website to maintain and improve your image among existing clients and partners? You can get a free consultation at Business Site.