Creating a Landing Page is a complex and meticulous process that requires not only expertise but also experience. These requirements are especially relevant when it comes to creating a one-page website for a pharmaceutical company.
Find out what YMYL is and what the specifics of this category of websites are, Business Site covered in their blog. We will now examine the practical implementation of tasks related to YMYL, but first, a little theory.
How to Create a Landing Page for RX Drugs with YMYL in Mind
The issue of creating an effective landing page for pharmaceutical companies can be briefly described as follows:
-
Marketing Limitations
For websites and landing pages related to the YMYL (Your Money or Your Life) category, there are specific requirements. For example, resources of this type are strictly limited in contextual advertising, and SEO promotion, which the Business Site team can implement for you, requires expertise in pharmacology and the accuracy of the information provided.
-
Legal Responsibility
One of the main features of YMYL resources in general, and pharmaceutical websites in particular, is legal responsibility for information. Every word, term, and recommendation related to RX drugs must correspond to reality and be guaranteed by a specialist. Otherwise, the use of inaccurate information can lead to legal disputes.
-
Balancing Information and Conversion
The main task of a landing page is to guide the user from information to the desired action in the shortest possible time. However, YMYL resources require companies to publish a maximum amount of expert information. Therefore, specialists must balance between informativeness and conciseness, taking into account the requirements for YMYL websites.
Review of the TOP 10 Landing Pages for Pharmaceutical Companies by Business Site
In the previous sections, we discussed the issues of creating landing pages for YMYL websites in general and for products such as RX drugs in particular. Now it’s time to evaluate the work done by the Business Site specialists and talk a bit about what we have achieved.
Thus, the top 10 best pharmaceutical landing pages from Business Site look like this:
Corporate Website for Revul
What Business Site Team Has Done
For the redesign, the WordPress platform was chosen, providing functionality and ease of website management. This choice also allows the client to make adjustments to the website and launch promotions in the future. It also enables easy management of features and, if necessary, obtaining support.
Additional actions, such as setting up Google Analytics, using meta tags, and connecting Google Search Console, were taken to monitor and analyze data. Bootstrap framework was used for website development to ensure responsiveness and compatibility with various devices and browsers.
Results
After the redesign, the website has become more user-friendly and faster to use. Page loading is quick, which enhances user comfort. It’s important to note that the site is now available in three languages: Russian, Ukrainian, and English, which expands the audience and attracts visitors from different countries.
The site is also adapted to display correctly on various types of devices, including computers, laptops, tablets, and smartphones, as well as the most popular browsers like Mozilla Firefox, Internet Explorer, Safari.
Landing Page for ColdFlu Product
What Business Site Team Has Done
The Business Site team studied the corporate style of Viola, including the color scheme and logo, to create a website design that harmoniously matches the official colors of the ColdFlu product packaging while remaining recognizable to our audience. We chose Ukrainian as the primary language to cater to customer preferences and also included an English version to attract an international audience. The responsive design ensures correct display on various devices, including PCs, tablets, and mobile phones.
We used the CMS WordPress for easy content management, providing the client with full control over updates. After completing the development, we conducted thorough testing of the website, including checking all sections, functionalities, and links to ensure its stability.
Result
The Business Site team implemented the project by creating an informative landing page for the ColdFlu medical product. The website not only matches the Viola corporate style but also complies with Ukrainian legal regulations regarding information about medicinal products. The result is an accessible and appealing platform for informing and motivating potential customers.
Landing Page for Valocordin Product
What Business Site Team Has Done
For the design of the Valocordin landing page, we used high-quality photos of the product itself and developed illustrated images for the “Indications for Use” and “Method of Use” sections. This not only gave the page a professional and attractive appearance but also allowed for a clear presentation of information.
The site operates by default in the Ukrainian language but also automatically adapts to the visitor’s browser language, providing convenience for a multilingual audience. Unique texts in various sections of the landing page contain information about indications for use, the method of use, and the manufacturer of the product, making the page more appealing. Unique meta-tags are set to increase visibility in search engines. The landing is adapted for devices, including mobile, PCs, and tablets, ensuring accessibility for all users. The use of the CMS WordPress platform simplifies content editing and provides the client with full control over updates.
Result
The Business Site team created an informative and professionally designed landing page for the RX product Valocordin. The landing complies with all regulatory requirements, providing users with easy access to essential information about the product.
Landing Page for Bronchoril Syrup
What Business Site Team Has Done
In developing the landing page for Bronchoril syrup, we strictly adhered to Viola’s corporate style, integrating the color palette, logo, and syrup packaging design into the landing page layout, making it unique and recognizable. To enhance visual appeal, we added animation to the main banner and key sections, making the landing page more interactive. The site supports two languages: Ukrainian and English, ensuring accessibility for different audiences.
Each section of the landing page contains unique texts that provide detailed descriptions of Bronchoril syrup and its characteristics, offering complete information about the product. We also optimized meta-tags to increase visibility in search engines.
The landing is adapted for viewing on various devices, including mobile phones, PCs, and tablets, ensuring information accessibility for all users. For client convenience, it was developed based on the CMS WordPress, providing access to the admin panel for self-content updates.
The landing page also includes a link to a detailed instruction for using Bronchoril syrup and provides sections with detailed information about the product: composition, indications, contraindications, usage, dosage, possible overdoses, side effects, and storage conditions. For visitor convenience, buttons directing to distributor company websites and partners were added, where Bronchoril syrup can be purchased.
Result
The Business Site team created a landing page that combines a high level of informativeness, a concise and functional design, and full compliance with the Viola corporate style. The “Bronchoril” landing page fully meets the requirements of the pharmaceutical industry and ensures the quality presentation of product information.
Landing Page for Sigant Product
What Business Site Team Has Done
The “Sigant” landing page was developed following the corporate style, including the logo and product packaging images, giving it a stylish and minimalist design. The site supports two languages, Ukrainian and English, ensuring accessibility for different audiences. Development was done based on CMS WordPress with adaptability for various devices and browsers. Each section of the landing page contains unique texts with detailed information about the “Sigant” product, including a description of the composition, indications, contraindications, methods of use and dosage, as well as information about overdose, side effects, and storage conditions. Active links to the distributor’s website and partner resources provide access to the product, and a detailed usage guide makes “Sigant” understandable for all users.
Result
The Business Site team successfully created a landing page that combines a stylish design, high informativeness, and user-friendliness. The landing page for the medicinal product “Sigant” meets all the tasks and requirements set by the client, ensuring a quality presentation of the product and easy access to important information.
Landing Enzimtal
What Business Site Team Has Done
The design and animation of the landing page developed by the Business Site team were created in accordance with the corporate colors of Genom, including the company’s logo. Animation was integrated for the banner and the “Contacts” section, with the addition of a convenient arrow for quick return to the home page. The landing page offers bilingualism with Ukrainian (primary) and English languages, catering to different audiences.
Developed on the CMS WordPress platform, the website provides easy content editing through the administrative panel and is adapted for optimal display on various devices and browsers, ensuring high content accessibility. In addition, the landing page includes a detailed usage guide for the “Enzimtal” product, as well as active links to the Viola distributor’s website and clickable buttons for accessing partner sites, providing user convenience and accessibility to additional information about the product and its purchase.
Result
The Business Site team successfully created an animated landing page to inform about the “Enzimtal” medicinal product. The landing page combines corporate style, language accessibility, easy editing, and minimal animation, making it an effective tool for product presentation and ensuring user convenience.
Landing Tilda
What Business Site Team Did
The team conducted a marketing analysis of competing pages, which served as the basis for creating a unique design, quality optimization, and content creation for the client. The next step was to develop a technical assignment that took into account the client’s preferences and the page’s goals. Based on this, the designer created a layout with blocks, buttons, feedback forms, and stylized social media icons in line with the packaging style of the “Regulax” product. Unique texts were written for each block. Banners were prepared for social media advertising campaigns. An important stage was the mobile version layout, followed by the desktop version. The website is developed on the CMS WordPress platform. After thorough testing, including checking the functionality of elements, the page was hosted on the client’s hosting.
Result
As a result of the Business Site team’s work, an effective landing page for the medicinal product “Regulax” was created. The page combines an attractive design, informativeness, and compliance with legal requirements. The development and launch of targeted advertising campaigns contribute to attracting the target audience and achieving the client’s goals.
Landing for Jenagra
What Business Site Team Did:
The landing page design complies with the corporate style of the company, including the logo and packaging image on the main banner, as well as concise animation to enhance the visual experience. The default language is Ukrainian, but an English version of the page is available. The layout is adapted for correct display on various devices and browsers. The website is developed on the CMS WordPress platform, ensuring easy content editing through the administrative panel.
The landing page includes a detailed instruction for using the product, including information on composition, indications, contraindications, usage, dosage, as well as information on overdose, side effects, and storage conditions. The company’s logo and accompanying text have become clickable, providing a link to the Viola company’s main website. Links to partner websites have also been added for the possibility of purchasing the product.
Result
The landing page complies with the corporate style, enriched with unique texts, and provides important information about the product. Thanks to development and programming on CMS WordPress, as well as optimization for different devices and browsers, the page has become user-friendly. The result of the work is a functional and effective tool for informing and interacting with the target audience.
Landing Hedelix
What Business Site Team Did
Our team successfully launched advertising campaigns for the “Hedelix” product on Facebook and Instagram, creating not only banners but also designing profile headers and preparing avatars. An important aspect in landing page development was the application of the “Mobile first” principle. We started with creating a prototype, paying special attention to mobile device adaptation, and then developed responsive design, ensuring correct display on desktops, tablets, and mobile devices.
We also strictly adhered to legal norms, implementing text warnings about possible risks of self-treatment, which occupy 15% of the screen and are always visible on all devices. To give uniqueness and attractiveness to the landing page, we used the corporate colors of Krevel Moyzelbach, integrated images of the product packaging, and elements of a hand-drawn style. In the end, the landing page was developed on the CMS WordPress platform, providing easy content editing and allowing for easy updates and additions of new data.
Result
Our team developed a landing page for “Hedelix.” We gave it a stylish and minimalist design with elements of a hand-drawn style, strictly following the client’s corporate style. The text warnings about the risks of self-treatment ensure user safety. We also launched advertising campaigns on social media to attract attention to “Hedelix.” This landing effectively informs the audience and stimulates action.
We have reviewed several outstanding landing pages for pharmaceutical companies that demonstrate powerful potential in attracting customers and spreading important medical information. The features of creating websites and landing pages in the YMYL category are a priority, considering the seriousness of the topic.
It’s worth mentioning that each of the landing pages presented in the top was created to promote special products – RX medications. RX medications are prescription drugs that cannot be purchased without a doctor’s written recommendation. The risk associated with the possible use of these drugs is entirely contrary to Google’s policy, which has limited the range of tools available to Business Site. Nevertheless, we achieved the set goals.
If you need assistance in creating a landing page in the pharmaceutical field, do not hesitate to contact us. Our team of web development and marketing specialists is ready to offer you website creation and marketing campaigns to help you achieve your business goals.
Rate the article:
