Landing Page for the B2B Segment – Our Client “Sizis Media”

LLC “Sizis Media” is engaged in the creation and support of web/app, as well as other tasks at the intersection of IT and marketing. Their services are primarily of interest to businesses. As part of their development, the company approached us with a request to develop a landing page for collecting applications and inquiries. The page was initially planned as a conversion tool – a person comes through the advertisement, studies the information, and fills out the form or contacts directly using the contact details. This was our starting point when discussing the design idea and functionality of the landing page for Sizis Media.

Business Objectives of the “Sizis Media” Website

A bilingual website in Ukrainian and English is designed for both Ukrainian-speaking and English-speaking audiences. Its main task is to convert traffic into applications. Applications from the form placed on one of the landing page screens are sent directly to the client’s manager through the internal CRM. Further plans include deeper integration and expansion of the website’s capabilities. However, even at this stage, it is well integrated into the client acquisition system of LLC “Sizis Media” and provides good traffic conversion from contextual advertising systems and social networks.

Work on the “Sizis Media” Project

It was important for the client to meet tight deadlines, so we optimized our approach as much as possible and, after agreeing on the technical specifications, began working on both the user and administrative parts of the site simultaneously.

The designer created a prototype of the site. Even considering the site’s focus on a B2B audience, the mobile version was prioritized. Even in an industry like outsourcing marketing and IT services, visits to sites predominantly come from mobile devices: smartphones and tablets. At BUSINESS SITE, we always take this into account and adhere to the mobile-first principle.

Once the prototype was approved and the design work was completed, the layout designer and programmer assembled the first version of the landing page. After testing and refinements, the site was ready, and according to the client, we exceeded expectations in terms of deadlines. The presentation was successful – the page has good potential if traffic continues to flow steadily.