Corporate website in 2024

A corporate website is the primary platform where a company publishes information about its activities, offers, terms of cooperation, and also accepts online applications, receives feedback, and gathers data about its target audience.

Example of structure: what sections can a corporate website consist of

The structure of a corporate website is designed in such a way that it solves both of them with maximum efficiency. Therefore, what a corporate website should be like is always individual and is defined within the framework of the technical task for development. Nevertheless, there is a list of mandatory pages for every website. This is a mandatory condition for optimizing the website for search engine promotion, and the predictability of the structure helps users navigate the menu and find the information they need.

A corporate website must contain sections such as:

• About the company,
• Description of offers for clients and partners,
• Terms of cooperation,
• Payment methods (by connecting Fondy internet acquiring, you can accept payments from clients using bank cards, Apple Pay, Google Pay),
• Contact information.

In addition to the listed items, it is desirable to provide the possibility of interactive feedback on the corporate website. This could be a chat on the site or a link that opens a chat with a company representative in one of the popular messengers. Trading companies will benefit from a product catalog; in the B2C sector, a list of employees with their competencies; in the B2B sector, case studies, samples of contracts, and a list of representations.

Why companies need a corporate website and what functions it usually performs

In 2024, a website is one of the most conversion-oriented advertising channels for businesses. With the right approach to attracting visitors to the website, the cost of acquiring one customer from the internet becomes tens of times lower than using cold calling or distributing flyers near the metro.

To make users aware of your website and visit it, you need to invest in SEO promotion in search engines, contextual advertising, and social media marketing. SEO promotion is like playing the long game, but the results are worth it. For example, if a high-frequency keyword (the one that is most frequently searched for in a search engine in a month) has been indexed, and the website is displayed on the first page of the search engine results, it can stay there for several weeks or even months, bringing you new customers and increasing the company’s revenue. Without investments, it can take years for a corporate website to pay off, so without promotion and advertising, attracting customers from the website is not possible. At the same time, design is important; people quickly leave uncomfortable and unattractive pages without understanding the essence of the offer. Having a large number of sections and dropdown subsections can be confusing, and eventually, the visitor will get tired of searching for what they came for and leave the website.

Your customers will be more loyal if they receive special offers, accumulate bonuses, receive newsletters with news, fresh catalogs with prices, useful emails with instructions and tips. All of this can be implemented based on the corporate website.

In addition to the public face – pages that all internet users see, a corporate website traditionally has a back end – an administrative panel with tools for the company. This can be an interface for processing orders, integration with 1C, a customer data table, a cabinet with sections for configuring the catalog, setting prices, and editing content on the pages.

In the section with vacancies and information for applicants, you can post everything you consider important. At the same time, only those who are interested in working specifically for your company will find and pay attention to the open vacancies. Today, job seekers often look for vacancies not on websites with job listings for hundreds of companies, but specifically on the website of the dream company where they would like to work and develop.

In IT and some creative industries, it is common to publish test qualification tasks for applicants on the company’s website. This simultaneously screens out less motivated candidates and centralizes resume collection, for example, through integration with CRM or forwarding data from the website’s form to HR’s email.

To build public relations, shape and maintain a community around the brand, work on loyalty, and expand the audience’s reach, you can place a blog, interactive tools (such as calculators for various purposes, selection tests, builders, and the like), galleries, collections of case studies, and reviews on the website.

Why All of the Above Requires a Corporate Website and Not Another Platform

Popular social networks, platforms for creating simple websites in constructors, and blog platforms always have the option to delete what is published on them. Even if you strictly adhere to the rules and do not publish anything prohibited, it is possible that someday, due to the closure or hacking of the service, you will have to rebuild your company’s digital representation from scratch. With a cyber-threat-resistant corporate website that has backup capabilities, this will definitely not happen.

How a Corporate Website Differs from a Business Card Website or an Online Store

A business card website is a greatly simplified version of a corporate website. A modern digital business card may not have any content other than company information and contact details of its authorized representative.

On a full-fledged company website, such brevity is unacceptable because without a detailed description of the company, its offerings, and terms of cooperation, it is impossible to succeed in search engine optimization and achieve high conversion rates from targeted advertising campaigns in Google Ads.

An online store, unlike a corporate website, is strictly focused on sales and hardly addresses image-related tasks. The most important elements on a virtual storefront are the catalog as a whole and each individual product card. A corporate website can also include a product catalog section, but it is not as central as in an online store. Therefore, if you want to get more from your website than just selling specific products, a corporate website is preferable to an online store.

Examples of Corporate Websites

A templated corporate website is a bad idea because it won’t be memorable, which will impact conversion rates. However, using standard web design elements and structured page design within web standards will only benefit your website. Familiar placement of buttons, clear headings, icons, and expected behavior of interactive elements will simplify user navigation and interaction with content. We have compiled a selection of useful sections for a business website for you, but if you’re tired of reading, you can immediately go to our portfolio and see examples of corporate websites with descriptions.

In the B2B segment, competition between companies is often stronger than between products. Therefore, a corporate website of a company targeting legal entities should look presentable and provide visitors with comprehensive information about the company and its products.

For businesses interested in reaching not only the local market, internet representation should include content in multiple languages and support the ability to switch interface localizations. This is beneficial both for user convenience and for search engine promotion of pages in multiple language versions.

For both B2B and B2C, the ability to manage reputation through the website is equally valuable. Cases, customer reviews, visual portfolios, galleries, and the publication of expert content work well for reputation and a positive image.

Any interactions between a business and its end customers that can be digitized can be integrated into a corporate website in the form of a personal account. In Ukraine, the digitization of government services is actively developing as part of the “Diia” project, and businesses are also keeping up with digitalization, benefiting from it.

An essential section on any corporate website is the company information block. What exactly to publish on the “About Us” page is a highly individual matter, but the main thing is that after viewing it, the user should have at least a general idea of who they are dealing with.

In the 2020s, a corporate website is the key node of a business’s IT infrastructure. Making it effective, presentable, and well-structured quickly and inexpensively is impossible.

Website development for clients at Business Site is a collaborative effort that can involve a marketer, analyst, SEO specialist, a designer with expertise in UX and UI, programmer, integrator, web developer, tester. A single freelancer with a broad profile cannot replace them all, of course. However, a professionally crafted resource is a worthwhile investment, as many have already discovered in 2022. Read our article on how to take your business online, or fill out a consultation request to speak with a studio manager personally.