Development of a Landing Page for the Installation of VentaRock Ventilated Facades

The company SKYTOWN, among other areas of activity, is engaged in the installation of VentaRock ventilated facades on buildings in Kyiv and the region. Until 2020, the company did not consider the internet as a channel for attracting customers. For the development of turnkey landing pages to convert traffic from advertising, they turned to us at Business Site. We created a modern website on WordPress for selling the installation services of ventilated facades — with a representative design, a user-friendly adaptive interface, and structured content.

What was important for SKYTOWN

Before the owner of the company decided to order the development of a landing page, he had never delved into digital marketing issues. Therefore, the first thing we did for the client was to provide detailed consultation on the possibilities and offer options that matched his expectations. After the consultation, he finally determined what he expected from the website:

• Attracting new customers;
• Positive impact on the company’s image;
• Informing potential partners about the company’s capabilities;
• Presenting services to everyone who is interested in them in one way or another.

How we developed a website for selling facade installation services

Based on the goals that the client wanted to achieve through the website, we chose the landing page format — optimal for selling a single bundled service. We settled on CMS WordPress because it provides sufficient capabilities for developing a landing page and, if necessary, allows scaling it to a complex site with a personal account and other options.

To work on the structure of the landing page, we involved an in-house marketer. He conducted an analysis of direct competitors who advertise on Google Ads and occupy top positions in search results for relevant SKYTOWN queries. The conclusions from the analytical work were also used by the designer in developing the UX/UI design.

An important stage of development was the implementation of the mobile version of the website. According to recent studies, people have long been searching not only for entertainment on mobile devices but also for contractors for facade cladding.

Before launching the landing page and running advertising on it, we thoroughly tested everything and coordinated with the client. Now the landing page shows good conversion rates for its niche, works steadily, and is convenient to use on touch and regular displays.