Redesign of the Corporate Website for a Pool Design and Construction Company

The company “Intercom” designs and builds pools, baths, hammams, SPA & Wellness for businesses and private clients. They approached us with a request to perform a redesign of the existing corporate website to meet the changed business needs, which we handled excellently.

What the Company “Intercom” Needed

“Intercom” has been operating in the Ukrainian market since 1998, and the first website of the company was developed in the 2000s. It has been redesigned several times, and when the need arose to perform a website redesign to meet the changed business tasks, they turned to us at BUSINESS SITE. A representative of the company set the following tasks for us:

• Develop a design taking into account current trends in website development, the specifics of the business, and the habits of the target audience;
• Perform the layout and program the functionality of the updated pages;
• Redesign the structure of the administrative panel considering the changes made.

How We Helped the Client

After the manager communicated with a representative from “Intercom” and found out what they expected from the redesign, a technical assignment was created for the designer and a step-by-step work plan for the project.

The redesign of the existing corporate website design began with a prototype. After the draft version was approved following several iterations of approvals, the designer created the final UX/UI design and handed it over for layout. The layout designer, together with the frontend programmer, made the flat image interactive: they implemented the functionality of buttons and forms.

The design of the website pages was built around the need to present the company in a favorable light for clients in the premium segment: to reflect representativeness, a high level of professionalism, many years of market experience, and an impeccable reputation. To achieve this, calm colors, high-quality high-resolution photographs, and informative texts describing the services and competitive advantages of the company were used. The key content of the old site was preserved, but now it looks more modern, convenient, and simpler.

Of course, against the backdrop of the trend towards mobile first, we did not forget about the mobile version design. Now the pages are equally convenient to view on different screens, and the smartphone version incorporates all functions for direct contact with the company: making a call by clicking on the phone number, adapting forms, and viewing photos by swiping.

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Outdated websites do not sell, even if they have up-to-date information and fresh photos. Trust us with your website redesign to get more inquiries from the internet and thereby increase sales.