How the work on the site was carried out at BUSINESS SITE
In the team that worked on the development of the landing page, in addition to the designer and developer, we involved a digital marketer. The specialist analyzed competitors, the target audience, and formed a list of requirements for the landing page to achieve high conversion of incoming traffic into applications.
The design of the landing page on CMS WordPress was created in three stages: prototype, sketch, final version. At the same time, the construction of control elements, placement of photos, texts, forms — all of this is the result of studying the expectations of the target audience. Of course, we did not survey dozens of potential clients of the company, but we researched competitors’ websites, used our own cases and experience, and the marketer’s knowledge about user attention distribution.
Alongside the design, work was being done on implementing functionality: creating and configuring forms, applications from which were correctly sent to the manager for processing; displaying catalog items in a convenient viewing format. The programmer and layout designer worked on the correctness of the site’s elements’ response to clicks in both desktop and mobile versions.
At the final stage of development, the project underwent several rounds of testing. Before launching traffic to the landing page, we checked the functionality of the forms, phone numbers, proofread the content, and ensured that everything displayed correctly on different screens, leaving users with only positive impressions from visiting the site.
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The staff at the BUSINESS SITE web development agency includes specialists who create websites for specific business goals. If you need not just a website, but a solution to a specific company task: image, marketing, PR, — fill out the application, and we will respond to you within the working day.
